Entertainment executives can use demand data to make more informed content decisions and strategic choices for their businesses. The case of "Güldür Güldür Show" in Turkey can serve as an excellent example of using demand data to inform content valuation, acquisition and distribution decisions.
Firstly, by leveraging the power of demand data, executives can understand the true economic value of their content, as well as estimate how much a specific title will bring in for any given platform. The Parrot Analytics content valuation system in particular can calculate the dollar value contribution of any title to any platform in any region, showing how high the demand for a series is and which factors drive the value of a content library. For instance, in October 2023, "Güldür Güldür Show" had 20.4 times the audience demand of the average show in Turkey, indicating its high demand.
Secondly, demand data can help executives make more informed acquisition decisions, as it offers insights into market trends, consumer preferences and popularity of specific shows. Executives can use demand data to identify what genres are resonating most with their current audience and what types of content exhibit opportunity to acquire or produce. By analyzing the top 10 global markets where "Güldür Güldür Show" is most in-demand, executives can gain an understanding of the show's international appeal and assess if it makes sense to distribute it in other regions.
Thirdly, demand data can inform programming decisions, including release strategy, pricing, and marketing campaign. By leveraging insights on taste clusters and demographic groups, executives can optimize their marketing campaigns ahead of a premiere and improve targeting. By examining the popularity of a show in relation to other titles available on the market, executives can also benchmark their content against competitors and adapt their programming schedules accordingly.
Fourthly, demand data can help executives make distribution decisions, including which platforms to target for content distribution. With access to insights on which platforms are most popular with their target demographic, executives can make informed choices on where to allocate their content.
Overall, using demand data can help entertainment executives better understand their audiences, quantify the value of their content and inform their strategic decision-making processes, whether that involves content valuation, acquisition, distribution, or programming decisions. In the case of "Güldür Güldür Show," demand data reinforces its outstanding popularity in Turkey and offers insights into how executives can leverage this information to maximize their ROI.
