As an entertainment executive, it is crucial to know how your content is performing with respect to audience engagement. With the help of demand data, such as the case of "Güldür Güldür Show," making more informed content-related decisions is possible. It can also help in acquisition decisions or distribution of TV shows across various markets. One of the most significant advantages of using demand data is that it can inform content valuation. The value of a TV show like Güldür Güldür Show exists because of the audience's demand, and content valuation can be used to determine how much a specific title is worth.
You can use demand data to assess the show's popularity in a specific market or across the world. The demand data reveals that in Turkey, the show has 20.0 times the audience demand of the average show over the last 30 days. Besides, the show ranks at the 100.0th percentile in the reality genre in Turkey, meaning it has higher demand than 100.0% of all reality titles. By comparing the show's 1-year rolling basis performance to the last 30 days, the show's strength in audience engagement has increased.
Demand data can inform the decision-making process for downstream businesses' roles like distributor, agencies, and studios. For instance, content distributors can use demand data to identify which shows are in demand and get the best returns. Entertainment talent agencies can identify the best talent to partner with to expand their audience by using demand data. Studio companies can use demand data to optimize future content investments.
Demand data's impact on content decision-making can guide strategic decisions that align with viewers' preferences. For instance, Güldür Güldür Show's momentum, which measures the pace of growth, is good. This means executives can continue delivering content that resonates with the viewers. They can also use demand data to optimize the show's release strategy and pricing.
Besides content valuation, demand data can also help executives answer important questions such as which genres are resonating most with the current audience. Audience demand for Güldür Güldür Show decreased by 3.2% during February in Turkey. You can use demand data to identify factors that led to the decline and address them.
Finally, Parrot Analytics' global reach in measuring audience demand can help decision-makers compare their TV show performances against other titles available on the market. As seen from the case of Güldür Güldür Show, it outperforms the average TV show demand in all ten global markets where it is most in-demand. Executives can leverage demand data to stay ahead of the market and make more informed decisions.
