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Using Demand Data to Unlock Strategic Content Decisions: A Case Study of 'Hercai' in Turkey

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Parrot Analytics Insights - December 2023

If you're an entertainment executive making content decisions, the demand data for "Hercai" can provide valuable insights that could impact your content, acquisition, distribution, or programming decisions.

Based on "Hercai's" outstanding audience demand in Turkey, it is safe to say that the show is a major hit in this region. Its demand is much higher than that of the average show, and it's an impressive feat considering only 2.7% of all TV shows reach the level of demand that "Hercai" has. Additionally, the show ranks at the 99.8th percentile in the drama genre, demonstrating that it has higher demand than 99.8% of all drama titles in Turkey.

Looking at audience behavior, it's very encouraging to note that demand has been increasing for the show in Turkey. Also, "Hercai" has gained travelability, meaning that its international demand has increased relative to its home region, suggesting the show's potential to travel well.

To give a global perspective, an analysis of the top 10 markets where "Hercai" performs the most outstandingly reveals the show has relative popularity in each of those regions. Furthermore, Venezuela is the only other market where "Hercai" has outstanding demand. The results suggest that "Hercai" is a major hit in Turkey, but it still has fans from other parts of the globe.

Lastly, the Parrot Pulse gives a comprehensive look at "Hercai's" global performance, covering six key dimensions: demand, travelability, longevity, momentum, franchisability, and reach. These data points provide a unified picture of how the show is performing globally and can be used to inform strategic content decisions across regions.

Overall, the demand data for "Hercai" can assist entertainment executives to make more informed decisions about the show's content valuation, who to target for distribution or acquisition, what programming decisions to make, and even evaluate this show in comparison to other competitors.

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