The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, "Hercai’s" success in Turkey could be a strong indicator of its potential in other markets. This Turkish TV show has 19.9 times the audience demand of the average show in Turkey over the last 30 days. Its demand has been increasing recently, which suggests that more audiences are tuning in. The show's peak rank of #15 in Turkey also tells us it's an extremely popular show with strong viewership.
You can use demand data to understand the tastes of Turkish audiences, and which shows they are watching most. For example, we know that "Hercai’s" fans also like "Habitación 309," "Zhuki," and "El Dragon" amongst other shows. By understanding which shows are resonating with audiences in a particular market, you can make a better decision about which shows to acquire and develop.
The Parrot Pulse for "Hercai" reveals that its average demand over the last year was 17.7 times the average title, while over the last 30 days, it increased to 19.9 times the title average, indicating popularity growth. Furthermore, its demand spiked in mid-March. Using this information, entertainment executives can determine the show's potential for longevity and estimate its monetization prospects.
"Hercai" is performing well in several global markets such as the United States, Venezuela, Paraguay, and Panama with demand ratings from good to outstanding, leading its genre in most of the countries where it has the highest demand. By analyzing these metrics, entertainment executives can make informed decisions about where to distribute and how to market the show.
One of the most critical applications of demand data is the ability to identify patterns in content, predicting the viewers' preferences. This data can provide insights into what resonates with global audiences and can significantly influence content acquisition and production decisions. This allows executives to reduce financial risk by making more informed decisions about content investments.
Finally, using demand data, entertainment executives can investigate a TV series' ability to become the franchise or create spin-offs. The potential franchisability (spin-off potential) for "Hercai" rated good shows that the series has the ability to generate additional revenue streams. With demand data, executives can make more informed decisions about franchise development, taking the right steps to capitalize on the audience demand.
In conclusion, "Hercai" is a perfect case study that showcases how using demand data can provide incredible insights to make informed content investment, distribution, and programming decisions. Furthermore, it can help you better understand the tastes and preferences of your audience and help you optimize content for the global market. With demand data, entertainment executives can make data-driven decisions to improve profitability and capitalize on their content investment.
This is Hercai's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hercai travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ATV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hercai.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hercai from partners like ATV.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hercai? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ATV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from ATV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hercai. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ATV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hercai), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ATV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hercai, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Hercai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hercai, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Hercai in Turkey. We provide our partners with smart television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.