As entertainment executives, you are always looking for ways to make informed decisions when it comes to acquiring, producing, distributing, or programming content. One valuable tool at your disposal is demand data, which can provide insight into how popular a particular show is in a specific market or globally.
Let's use "His Dark Materials" as an example of how demand data can be used to inform content decision-making. In Turkey, "His Dark Materials" has 4.2 times the audience demand of the average show over the last 30 days. Despite dropping in rank by 157 spots, "His Dark Materials" still ranks at the 98.2th percentile in the drama genre in Turkey. This high demand means that the show has higher demand than 98.2% of all drama titles in Turkey.
Demand data can also be used to analyze audience behavior, such as which other shows "His Dark Materials" fans also like. We see that fans of "His Dark Materials" also enjoy other shows like "Foundation", "Westworld", and "Star Trek: Picard". This information can be used to inform programming decisions, such as scheduling "His Dark Materials" alongside shows with similar audiences to increase the appeal to viewers.
Additionally, the show's performance on a rolling year basis can help gauge whether its popularity is rising or falling. For example, "His Dark Materials" has increased in popularity in Turkey, with a peak demand of 8.9 times the average over the last 30 days, compared to 3.9 times the average on a rolling year basis.
Demand data can also provide insight into how well the show is performing in other markets. For example, "His Dark Materials" has outstanding demand in markets like the United Kingdom, Russia, and the United States. This information can be used to inform decisions around expanding distribution in these markets or adapting the show for local audiences.
Finally, demand data can also be used to inform content valuation. By using a content valuation system based on demand data like Parrot Analytics, entertainment executives can determine how much a particular title is worth to their platform or network. This can help guide decisions around how much to spend on content acquisition or production and ensure that the investment is worth the return.
In summary, demand data is a powerful tool that entertainment executives can use to make more informed decisions around content acquisition, production, distribution, or programming. By leveraging demand data, executives can better understand audience behavior and preferences, gauge the popularity of a show in different markets, and even inform content valuation.
