The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the audience demand data for "His Dark Materials" in Turkey can help you make informed content acquisition and distribution decisions. By examining these insights, you can evaluate the demand trends for this particular content and decide how to monetize it effectively.
Demand data can assist in content valuation, which can reveal the dollar value contribution of any title to any platform in any region. You can answer questions such as how much is the show worth, and what is the baseline value of the title. The fact that "His Dark Materials" has 3.6 times the audience demand of the average show in Turkey over the last 30 days, implying value and interest in the content.
Subsequently, understanding the show's performance in different regions can assist in global content distribution strategy. Knowing the countries where "His Dark Materials" performs well can help you identify where to distribute it. For instance, the show's demand in the United Kingdom is enormous, having achieved outstanding audience demand of 13.5x, whereas in Russia, it is outstanding as demand continues to increase. This insight can inform your content acquisition and distribution decisions.
Furthermore, understanding the show's genre appeal can be valuable. For instance, "His Dark Materials" ranks at the 98.1th percentile in the fantasy genre in Turkey, indicating it is one of the most in-demand fantasy titles, with higher demand than 98.1% of all fantasy titles in Turkey. You can use these insights in evaluating the show's franchise potential, spin-off potential, and reach. For example, demand for the show is outstanding, and the reach of the show is excellent. Therefore, you can decide to extend the reach of "His Dark Materials" by developing spin-offs around the show, investing in marketing campaigns, and extending its long-term appeal.
Ultimately, demand data can help you optimize your release strategy. For example, you can use demand insights to identify which titles your current audience likes the most and which shows can help you acquire or retain subscribers. Additionally, understanding the demand spikes and trends can aid in your promotional efforts. For instance, "His Dark Materials" saw a spike in demand in mid-March, which could be leveraged for brand promotion, seasonal campaigns, or other promotional endeavors.
In summary, demand data is a powerful tool for entertainment executives. Using "His Dark Materials" as an example, such data provides valuable insights into content valuation; informs content acquisition, distribution, and programming decisions; and supports global content distribution strategy, release strategy, and promotional efforts. Therefore, incorporating demand insights into your content strategy can assist in generating maximum value from your content library.
His Dark Materials's travelability to Turkey in the last 30 days is 25%, which means that the audience demand for His Dark Materials is 25% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well His Dark Materials travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s His Dark Materials is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for His Dark Materials, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for His Dark Materials in Turkey. We provide our partners with comprehensive TV industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.