The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide entertainment executives with valuable insights, allowing them to make more informed content, acquisition, distribution, and programming decisions. One of the most significant benefits of demand data is its ability to inform content valuation, as it can reveal the contribution of any title or library to a platform's performance, globally.
Let's use "American Horror Story" in Turkey as an example. According to demand data, the show has 5.9 times the audience demand of the average show in Turkey over the last 30 days, indicating good performance. However, its demand has decreased from 7.1 times the average over the last 90 days. Its rank in Turkey also increased by 25 spots in March. This trend can inform executives about the show's current performance and potential future success in Turkey.
Furthermore, "American Horror Story" ranks at the 98.9th percentile in the thriller genre, meaning its demand is higher than 98.9% of all thriller titles in Turkey. With such high demand, executives can use this information to target thriller fans in their promotional efforts.
Demand data reveals the audience's preferred titles, helping executives to make more informed acquisition decisions. For instance, fans of "American Horror Story" in Turkey also like "The Simpsons," "Family Guy," "American Dad!," "RuPaul's Drag Race," and "Bob's Burgers." Therefore, acquiring these titles could increase the platform's engagement. Likewise, executives can determine the show's spin-off potential and reach through its franchisability and reach metrics, respectively. For "American Horror Story," both are exceptionally high.
Additionally, executives can use travelability to inform their distribution decisions. According to demand data, the show's demand in Turkey is 19% of the demand in its country of origin, the United States. Accordingly, executives can determine the show's potential in each market and whether it is worth distributing in that specific area.
Finally, demand data aids executives in programming decisions, where trends and insights can help scheduling or programming strategies. In the current example, "American Horror Story" experienced a demand spike in late March, indicating executives could promote and air similar shows in that specific timeslot to maximize audience engagement.
To summarize, demand data provides a wealth of information for entertainment executives across all sectors. This data can increase their audience reach, help them make informed programming decisions, and give them an idea of a show's spin-off potential, reach, and distribution opportunities. Furthermore, by leveraging demand data to determine content valuation, executives can make smarter investment decisions that provide the best return on investment, leading to a more successful platform.
American Horror Story's travelability to Turkey in the last 30 days is 25%, which means that the audience demand for American Horror Story is 25% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for American Horror Story in Turkey. We provide our partners with essential television industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.