The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed acquisition and distribution decisions for TV series. The case study of "American Horror Story" in Russia is a perfect example of how demand data can be utilized to make data-driven decisions.
Using Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title to any platform in any region. In Russia, demand for "American Horror Story" was 21.1 times the audience demand of the average show in the country over the last 30 days. This exceptional demand places the TV series in the top 2.7% of all TV shows in Russia. Moreover, the data shows that the show's demand has been increasing recently, compared to its demand of 16.7 times the average over the last 90 days.
Demand data can also help you assess the value of exclusivity. You can use demand data to calculate the return on investment (ROI) a specific title will bring to any given platform. Additionally, you can use audience demand data to identify potential under-monetized titles and pinpoint new opportunity markets for content distribution.
Demand data can inform decisions concerning supply and demand. By examining the audience demand for specific genres and types of content in Russia, you can identify the types of content that have the greatest opportunity to acquire or produce.
By using demand data, you can also determine how well a TV series is performing as an acquisition-driving or churn-reducing title. "American Horror Story" fans in Russia also like "Loki", "Rick And Morty", "American Horror Stories", and others. This information can help you acquire other titles that will retain and attract subscribers to your streaming service.
Demand data can help you optimize your marketing campaign ahead of a TV series's premiere. Pre-release marketing campaign and affinity analysis powered by audience demand can give insight into who the best talent or brand to partner with in order to increase audience reach.
Additionally, you can use demand data to determine the optimal release strategy and pricing for your content.
In conclusion, by leveraging demand data, you can answer important questions like, "How popular is my show relative to the market average in Russia?", "What types of show are the most in-demand in Russia?", and "What is my show's ROI in Russia?". The data-driven insights derived from audience demand can aid you in making more informed decisions regarding content valuation, acquisition, distribution, and programming.
American Horror Story's travelability to Russia in the last 30 days is 61%, which means that the audience demand for American Horror Story is 61% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 28, 2024, 1 p.m. PST using analytics from Parrot Analytics for American Horror Story in Russia. We provide our partners with extensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.