As an entertainment executive, understanding audience demand is vital to making informed decisions about content, acquisition, distribution, and programming. Here are some key takeaways learnt from analyzing "American Horror Story," utilizing Parrot Analytics' demand data, and how it can be applied to decision making:
Content Valuation:
- Demand data can inform content valuation by revealing the dollar value contribution of any title, to any platform, in any region.
- Parrot Analytics' content valuation system is based on demand data, which can provide a baseline value for any title and help executive better understand a title's ability to drive subscriptions and mitigate churn.
Programming Decisions:
- In Turkey, "American Horror Story" has achieved 6.5 times the audience demand of the average show with an increasing demand trend. This data can inform decisions around programming by identifying an exceptionally popular content type for the region based on audience engagement.
- The show has a travelability score of being exceptional, indicating high potential for international demand in other regions, enabling data driven decisions in relation to content distribution and possible acquisition.
- Audience demand data can inform optimal release strategies and pricing decisions by highlighting when demand spikes so that promotions and campaigns can be timed to take advantage of it.
- Measuring the demand of a series, like "American Horror Story," relative to the market average can also help to determine the series' appeal to target audiences.
Distribution Decisions:
- Demand data can help identify the most popular genres in a specific region, enable content creators to develop local content that resonates with and targets local audiences.
- Parrot Analytics data systematecally identifies Parallel Shows (shows with Similar Parrot Demand in global and historical markets) to help acquisition teams target the best titles to acquire based on the demand population.
Acquisition Decisions:
- By examining the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, highlighting the appeal of the show on a global level. It can be used to evaluate the popularity of a title in different regions, facilitating informed acquisition and pricing decisions.
- Identifying shows like "American Horror Story" which has a high "reach" or popularity with a target audience demographic can ensure the right content is being acquired to attract and retain new subscribers to SVOD services.
Overall, the analytics on "American Horror Story" demonstrates the power of audience demand data for entertainment executives making important decisions about content, acquisition, distribution, and programming, and how demand can inform the valuation process. Parrot Analytics' data can inform more informed decisions and ultimately help to increase content efficiency and profits in the competitive entertainment industry.
