As a TV executive, you can use demand data to make informed decisions on content acquisition, distribution, and programming. The case study of "American Horror Story" in Turkey for the month of February 2024 provides insights into how TV executives can use demand data.
One of the questions that demand data can answer is content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. With 7.9 times the audience demand of the average show in Turkey over the last 30 days and 8.6% of all TV shows having this level of demand, "American Horror Story" is a good show to consider for acquisition or distribution in Turkey.
Demand data can also be used to make informed programming decisions, such as identifying which genres are resonating most with the audience and which titles should be bought to grow or retain an audience. In February 2024, "American Horror Story" had 99.3% demand percentile in the thriller genre, indicating it had higher demand than 99.3% of all thriller titles in Turkey. The demand for "American Horror Story" decreased by 36.8% during February, which might prompt programming executives to investigate the reason for this decline and whether it requires a change in programming sequencing or marketing activities.
Furthermore, demand data can be leveraged to inform content acquisition decisions. You can use demand data to determine the success of a show in different markets. For "American Horror Story," Turkey is the 10th-ranked market globally, with demand outperforming the average TV show by 7.9 times. This information can help TV executives evaluate which titles are worth acquiring for different global markets.
Demand analytics can tell TV executives how well a show is performing over time (longevity) and how well an audience is engaging with it (momentum). For "American Horror Story," the show has exceptional longevity, and its momentum is likewise exceptional. This information can be valuable in determining if the series has the potential to generate additional revenue in the future or if it is time to create spin-offs or franchises.
Finally, demand data can be used to inform distribution decisions by identifying which platforms to target for the content and how to price it. To illustrate, the Parrot Pulse for "American Horror Story" for February 2024 indicates that the demand for the show in Turkey was 28% of the demand in the United States. TV executives can use this information to inform a pricing strategy and develop a strategy for targeting different platforms.
In conclusion, demand data is a powerful tool that TV executives can use to inform their content acquisition, programming, and distribution decisions. By analyzing the demand data for "American Horror Story" in Turkey, executives can gain insights that can help them make more informed decisions. These insights include content valuation, identifying successful global markets, programming decisions, predicting future success, and embedding the right shows on the right platforms at the right prices.
