As an entertainment executive, using demand data to make informed content decisions can help you achieve successful outcomes. Here is how the demand data on American Horror Story for the month of January 2024 in Turkey can help in decision-making:
1. Content Valuation - The Parrot Analytics content valuation system can be used for a precise economic valuation of your content to determine how much to spend on it. In American Horror Story's case, it has been 7.5 times more demanded than the average TV show in Turkey over the last 30 days. Content valuation would help you determine the dollar value of the show's contribution to any platform, in any region.
2. Global Performance - Using the demand data, you can determine how popular your content is on a global scale and where it is performing best. American Horror Story is highly in demand in the United States and Brazil.
3. Programming Decisions - With information on audience demand of a show and comparative show analysis with others, programming decisions can be more optimized. With the insight that American Horror Story's audience in Turkey grew by 3.4% during January 2024, it could be inferred that viewers are beginning to appreciate the show and offering reruns or marathons could further grow the show's viewership.
4. Acquisition Decisions - Before acquiring shows, the demand data can inform your decision-making process by showing how popular a show is in your target market. In American Horror Story's case, it is not surprising that it ranks highly in Turkey as horror-themed TV shows have been steadily gaining popularity amongst viewers.
5. Distribution Decisions - As a distributor or seller, using demand data to sell your content to streaming platforms shows intelligence. Knowing where your content has the highest demand and selling it in those regions can be more profitable. As the demand for American Horror Story is high in various regions worldwide, content distributors or providers can use these insights to inform distribution decisions or to bundle them in monthly VOD packages in those regions for increased viewership.
In conclusion, leveraging demand data to inform content, acquisition, distribution, and programming decisions, can lead to more profitable outcomes. The demand analytics of American Horror Story shows that it is a highly in-demand TV series in various regions worldwide, highlighting the need for its acquisition in these regions. Additionally, its relative increase in demand in Turkey could make it an attractive proposition for programming during that region's prime-time slot to drive up viewership.
