As an entertainment executive, you are tasked with making content decisions that are both engaging and profitable. Parrot Analytics can help you achieve this by providing valuable insights into audience demand through the use of data analytics. By analyzing the example of "Kurtlar Vadisi", we can emphasize how demand data can be used to make more informed acquisition, distribution and programming decisions and how demand relates to content valuation.
Firstly, demand data can be used for content valuation because it reveals the dollar value contribution of any title, to any platform, in any region. It enables executives to quantify the platform-specific marginal revenue contribution and understand how a title drives engagement across the rest of the catalog. This topology offers an economic valuation system powered by global content demand and supply.
Regarding acquisition decisions, the demand spikes observed for "Kurtlar Vadisi" during late January 2024 show potential in acquiring exclusive distribution rights, which could improve customer satisfaction by offering unique and exciting content. Additionally, by analyzing the top 10 global markets, it is clear that "Kurtlar Vadisi" has outstanding demand in a variety of countries. This information can be used to ascertain which countries offer potential for exclusivity deals.
Demand data also informs distribution decisions, not only within a particular region but globally. Knowing what content is most popular in a particular market or on a global scale, executives can tailor their distribution strategy to maximize its potential. For instance, Parrot Analytics provides insights into the travelability and reach of a show, which helps executives understand how they can present a title to a wider audience.
Programming decisions are probably the most important ones. Parrot Analytics can assist in making these decisions by enabling executives to gauge how well a particular series will perform, the genres that are popular in a particular market, and other related data points about the content and its potential success. These metrics can be used to make informed decisions, whether it's greenlighting a new series or scheduling the next season of an existing one.
To sum up, Parrot Analytics provides executives with an insightful analysis of audience demand, which is key to making informed decisions in the highly competitive entertainment industry. With Parrot Analytics' demand data, executives can make smarter content decisions, whether it's acquisition, distribution, programming, or content valuation.
