Content executives and decision-makers can leverage Parrot Analytics' demand data to make more informed decisions regarding content acquisition, distribution, programming, and content valuation. For instance, the outstanding 24.3 times audience demand for the Turkish show "Kurtlar Vadisi" over the last 30 days can provide insight into its value for inclusion in a platform's portfolio. Only 2.7% of all TV shows have this level of demand, and the show obtains higher demand than 100.0% of all other reality titles in Turkey.
Parrot Analytics further provides an independent measure of "Kurtlar Vadisi's" global performance across six dimensions. The show's worldwide audience demand and reach (the number of people expressing demand for the show) are "good," while its travelability (measure of global demand relative to the home market), longevity (maintained audience demand over time), momentum (pace of growth), and franchisability (spin-off potential) are "okay." A platform can leverage these insights to decide the best distribution methods for the show and its potential for future franchising.
Content executives and decision-makers can also gauge the show's popularity in different global markets. "Kurtlar Vadisi" outperforms the demand of the average TV show in each of its top ten global markets, with Turkey being its number one market and Lebanon being the second. Additionally, Parrot Analytics' analysis of the show's demand over the past year to the past 30 days reveals that it has increased popularity, which can inform content acquisition and programming decisions.
Moreover, demand data enables answering questions related to content valuation, such as the dollar value contribution of any title to any platform in any region. Content executives and decision-makers can apply demand data to calculate a specific title's ROI for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
In conclusion, Parrot Analytics' demand data can help content executives and decision-makers to optimize their content portfolio, make informed acquisition and distribution decisions, gauge content popularity in different global markets, and provide insight into the value of content for inclusion in a platform's portfolio.
