As an entertainment executive, you are interested in understanding the trends and viewing habits of your audience. By harnessing Parrot Analytics' demand data, you can gain insights into the popularity of a show in different regions, and ultimately use this to inform your content-related decisions. In this article, we will use "Niloya" as an example to demonstrate how demand data can be used to help you make more informed content acquisition, distribution, and programming decisions in Turkey.
Content Valuation:
One of the most significant questions that an OTT or SVOD platform executive can ask is: How can you determine how much to spend on content? Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform, in any region. With exemplary demand in Turkey, an SVOD platform or content distributor can confidently place a value on "Niloya" and decide its worth in the region.
Acquisition Decisions:
Understanding what type of content exhibits an opportunity to acquire or produce is another challenge that a decision-maker faces. In Turkey, "Niloya" has outstanding demand and is an excellent acquisition target for an OTT platform or linear network. By examining demand growth, decision-makers can assess the potential value of acquiring the series now or waiting for demand to develop further.
Programming Decisions:
In programming a network or platform schedule, it is essential to have a clear insight into the viewing habits of your audience. Audience demand data can inform a TV series financing company or studio of popular content genres to consider in production. Insights into which titles complement "Niloya" can be gleaned by examining the top ten shows that "Niloya's" fans engage with. Decision-makers should also analyze the performance of shows relative to their competitors using demand data. For example, a linear network introducing an original animation series can discern whether to air it after "Niloya" or in a different timeslot or evening.
Distribution Decisions:
Understanding which platforms and networks are best suited for distributing a title is critical. Decision-makers must know where their target audience is most active. In Turkey, "Niloya" demonstrates exceptional demand, indicating SVOD platforms like Netflix and bluTV and linear networks like Kanal D and TRT Cocuk may want to distribute the title. By researching the markets where "Niloya" performs best, a platform can infer which regions to focus on for distribution, given the successful demand of "Niloya."
Longevity:
Decision-makers must consider the longevity of a series while making decisions about a show's renewal. Demand data can help to inform how well audience demand is maintained over time. In one example, "Niloya" has exhibited a positive recent trend of increased popularity in terms of the growth of its demand in Turkey.
Overall, demand data can power strategic decisions for executives to make more informed acquisitions, programming, distribution, and renewal decisions. As demonstrated by "Niloya," the Turkish animation series that has had remarkable demand over the past month, it is essential to use demand data that can inform you of the popularity of a show in different regions.
