Entertainment executives in any role must assess the potential success of their content or acquisition decisions to maximize revenue. To make informed decisions, it's crucial to understand how well a TV series performs against the market average globally and regionally, over time. Parrot Analytics' content valuation system helps to quantify a TV series' revenue contribution to any platform in any region, which can reveal the value of a TV series as an acquisition driver, subscriber-retainer, or churn-reducer, among other things.
Let's use “Prison Break” demand data analysis from December 2023 in Turkey to demonstrate how demand data helps media executives make more informed content decisions. “Prison Break'' has a demand of 5 times the average show in Turkey, ranking within the top 8.6% of all TV shows. Demand has been increasing over the last 30 days, and demand spiked in late December 2023 within the Turkish market. Analysing the demand share across other regions can help executives evaluate the global appeal of the TV series and who is watching it. Travelability scores provide a measure of a TV series’ international appeal relative to its home market. “Prison Break'' international appeal is outstanding, as is its longevity, momentum, franchisability and reach.
Moreover, executives can use demand data to find various TV shows that align with their brand. The shows with similar audience demand like “Prison Break'' are “Breaking Bad'', “The Walking Dead'', “The Blacklist'' and “Suits,' among others. From this data, executives can find new content ideas that can attract a similar audience for their OTT platform or linear network.
Revenue generation is always a significant concern when it comes to TV production. To address this issue, content valuation models assess the value of a TV series as an acquisition driver, subscriber-retainer or churn-reducer on any platform, in any region using empirical data. With this knowledge, executives can assign a financial value to TV series more accurately globally and regionally. “Prison Break'' demand analysis in Turkey during December 2023 clearly shows strong audience demand, which could contribute significantly to the platform's valuation and revenue if acquired or commissioned.
In conclusion, demand data provides entertainment executives with insights into various aspects of TV production, such as content valuation, audience retention, and acquisition, content programming, and scheduling. Entertainment executives can make informed decisions about the future of their shows and better allocate their budgets based on empirical data. Therefore, incorporating demand data into strategic decision making processes cannot only save time but also lead to more profitable content decision-making processes.
