As an entertainment executive, the analysis of "Prison Break" for the month of February 2024 in Turkey provides valuable insights into how demand data can be used to make more informed programming and content distribution decisions. Parrot Analytics uses the Parrot Pulse, an independent measure of global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach metrics.
Firstly, "Prison Break" has outstanding worldwide audience demand and travelability, indicating strong international demand relative to its home market. Secondly, the show has exceptional longevity, which measures the ability to maintain audience demand over time, and outstanding momentum, which measures the pace of growth. Thirdly, "Prison Break" has exceptional franchisability, indicating its spin-off potential, and exceptional reach since the number of people expressing demand for the show is high.
Using the demand data, content valuation can be used to determine how much a show like "Prison Break" is worth to a certain platform or how much can be spent on content. The demand data can be used to calculate the ROI a specific title will bring for any given platform, which can help in evaluating acquisition and distribution decisions.
Moreover, demand data can help understand how a show is performing in each market and how it can be optimized for success. Since the show has high demand in Turkey and ranks at the 98.5th percentile in the crime genre, it is clear that Turkish audiences prefer crime thrillers. Therefore, the data can be used to inform programming decision-making, acquire shows that are popular in that genre, and prioritize the production of similar content in Turkey.
The analysis highlights "Prison Break's" spike in demand in late February, which could inform decisions concerning pre-release marketing. Understanding the areas where a show is most in demand can help inform which platforms to target for distribution since the show outperforms the demand of the average TV show in each of its top ten global markets, including Brazil, where the show's demand is outstanding.
Finally, the data shows the show's increased popularity over the past 30 days, indicating that it's currently more popular than the average title is. Understanding the aspects of content that fans like the most can help drive future content and franchise development decisions. For instance, understanding that fans of "Prison Break" also like "Game Of Thrones", "Fargo", "Loki", "The Good Doctor", "Stranger Things", "Breaking Bad", "Bob's Burgers", "The Curse Of Oak Island" and "Rick And Morty" can be helpful in promoting similar shows and understanding which talent or brand partnerships might expand the show's audience.
In conclusion, demand data from Parrot Analytics can be used to help entertainment executives make informed content and distribution decisions by quantifying the value of content to a platform, revealing global popularity, highlighting trends across international markets, and identifying possible franchises or similar content.
