Are you an entertainment executive looking for ways to make more informed decisions regarding content creation, acquisition, distribution, or programming? If so, you need to leverage demand data for insights that can drive these decisions. Parrot Analytics can assist you in the process through its innovative content valuation system that uses global content demand and supply.
Price is a key consideration when making acquisition decisions, and Parrot Analytics' content valuation system can provide you with valuable insights. For instance, you can calculate the marginal revenue contribution of a title, how it drives engagement across the rest of the catalog, how it performs as an acquisition-driving or churn-reducing title, and how it affects exclusivity.
When you leverage demand data, you can also assess the value of IP globally. For example, you can identify what content is most popular in Turkey or on a global scale. With demand data, you can calculate the ROI a specific title will bring for any given platform. In Turkey, "The Mentalist" has shown good demand, with 4.4 times the audience demand of the average show in the last 30 days. You can also determine which titles can help you retain existing subscribers or attract new ones. You can use this data to make decisions on how much to spend on a content project, which titles to acquire, and which ones to distribute.
Demand data can also inform scalable concept testing, helping you to focus on areas of existing content that fans like the most and optimize an upcoming title for success. Examining the performance of "The Mentalist" in Turkey over the past month provides some valuable insights.
The show's outstanding reach, provided by excellent audience demand, has shown clear improvements over the past month. The Parrot Pulse for "The Mentalist" proves that the show's global performance has also been remarkable across six dimensions: worldwide audience demand across platforms, travelability, longevity, momentum, franchisability, and reach.
Entertainment executives can also leverage demand data to determine the best release strategies, pricing, and optimal marketing campaigns to generate the most impact. Ultimately, demand data can also help uncover under-monetized titles, reveal key information about local market whitespaces, influence platform or network selection for distribution of content, and enable competitive benchmarking.
In summary, "The Mentalist" has performed remarkably well in Turkey for the month of December 2023, displaying good demand in the Mystery genre. By monitoring demand for the show over time, entertainment executives can make informed decisions on content creation, acquisition, or distribution that can lead to improved brand reputation, an increasing bottom line, and an engaged audience.
