As an entertainment executive, understanding how to utilize audience demand data is crucial for making informed decisions when it comes to content evaluation. Let's explore how audience demand data for "The Mentalist" in Turkey during January 2024 can be used across various subsectors of the entertainment industry.
For TV series financing companies, analyzing audience demand data can help them understand which titles have the potential for success. By looking at the peak demand for "The Mentalist" and its increasing demand in Turkey, financing companies can determine whether investing in similar titles could be profitable.
OTT and SVOD platforms can use audience demand data to determine which titles have been performing well internationally and, therefore, assessing its global appeal. In the case of "The Mentalist," its outstanding global traveling ability indicates that the show could potentially succeed in a global expansion. This allows the platform to allocate resources efficiently to titles with vast global appeal and to also distribute them more widely and cost-effectively.
Production companies can also use audience demand data for advance concept testing. For "The Mentalist," analyzing the audience's preferred shows from its "more like this" analysis like "The Blacklist," "Elementary," and "Jeopardy!" could provide insight into which elements of the series are resonating well with the viewer. Production companies can then use this information to tailor upcoming productions using the elements that work and avoiding elements that do not.
Networks can evaluate audience demand data to determine the trajectory of a show's success. By knowing that "The Mentalist" was moving up in its rank in Turkey by 184 spots during January, network executives can make decisions around how to further promote the show and merchandise it to capitalize on its increasing popularity.
Finally, content distributors can use audience demand data to assess the worth of their content and assess their portfolio of shows. If a platform is considering licensing "The Mentalist," audience data can help assign a precise dollar value to the show and estimate the potential ROI for their platform.
In conclusion, understanding how Parrot Analytics demand data can be used by each sector in the entertainment industry can help industry professionals make more informed decisions surrounding investments, distribution, production, and programming. Audience demand data provides valuable insight into the performance of a show like "The Mentalist" and can offer helpful guidance for industry professionals to make data-driven decisions.
