As an entertainment executive, making informed decisions about content acquisition, distribution, and programming is critical to success in today's market. Utilizing demand data, such as that provided by Parrot Analytics, can provide valuable insights to help inform these decisions.
For example, let's examine the case of "True Detective" in Turkey in January 2024. The show has exceptional demand, with 8.7 times the audience demand of the average show in Turkey over the last 30 days. This outstanding demand places the show in the 2.7% of all TV shows with this level of demand. Additionally, demand for the show has increased by 61.8% during January in Turkey, indicating a growing popularity.
Demand data can also provide information on the show's performance in specific genres. "True Detective" ranks at the 99.7th percentile in the mystery genre in Turkey, indicating its higher demand than 99.7% of all mystery titles in Turkey. This information can be used to make informed decisions about genre-specific programming or acquisition.
Another valuable use of demand data is to identify audience overlap with other popular shows. In Turkey, fans of "True Detective" also like "Game Of Thrones," "Rick And Morty," and "Fargo," among others. This information can be used to drive programming decisions or to market the show to fans of these other shows.
Demand data can also be used to assess the performance of a show globally. The Parrot Pulse for "True Detective" indicates the show has outstanding worldwide audience demand across all platforms and exceptional travelability. The show's performance in the top 10 global markets is also included, with demand for the show outperforming the average TV show in every market, including the United States, where it achieved exceptional audience demand of 21.7 times.
Content valuation is also an important consideration for entertainment executives, and demand data can provide valuable insights into the value of a show in a specific market. For example, demand for "True Detective" in Turkey was 21% of the demand in the United States, indicating a possible difference in value for the show in these markets. Additionally, assessing the show's recent demand and growth trends can provide information on its current and potential value, helping to inform content acquisition or distribution decisions.
Overall, demand data provided by Parrot Analytics can be used by entertainment executives to make more informed decisions about content acquisition, distribution, programming, and content valuation. Understanding audience demand, genre-specific popularity, and global performance can provide valuable insights for success in today's competitive market.
