The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be a critical tool for entertainment executives to make informed decisions regarding content, acquisition, distribution, and programming. For instance, executives can use demand data to evaluate the value of content libraries. Using Parrot Analytics' content valuation system, executives can calculate the dollar value of any title or content library to a platform, globally or in any specific region, and determine how much to spend on content.
For example, looking at the case of "True Detective" in Turkey, executives can see that its demand is outstanding, with 12.3 times more demand than the average show in the country. Besides, they can use demand data to determine the show's sustainability and longevity in Turkey and worldwide. They can examine demand trends for a specific period, like the last 30 days, and observe whether changes in demand are increasing or decreasing. In the case of "True Detective," the demand for the show increased by 10.9% in Turkey in March, indicating its growing popularity.
Executives can also use demand data to make decisions around programming, distribution, and acquisition. For instance, they can assess the show's performance in different genres, regions, and platforms and determine the best course of action when acquiring content to attract new viewers or retain existing ones. For "True Detective," executives can observe that its demand is outstanding in the mystery genre in Turkey and that it has performed exceptionally well in the last 30 days.
Additionally, demand data enables executives to benchmark their content against their competitors' and analyze their marketing campaigns regarding a specific show. Executives can also use demand data to identify the show's fan base, who they are, and what kind of content resonates well with them. By observing the top ten global markets, executives can determine "True Detective's" popularity in each of these markets and potentially identify regions that have high demand but have not yet been tapped into.
Finally, executives can use demand data to assess content's franchisability and its potential for spin-offs or expanded universes. In the case of "True Detective," its Parrot Pulse ratings indicate that it has exceptional potential for spin-offs and franchises, opening up new opportunities for the show and its creators.
In conclusion, Parrot Analytics' demand data can provide executives with valuable insights and drive informed content, acquisition, distribution, and programming decisions. By examining popular shows like "True Detective" in specific regions and globally, executives can quantify demand, value content, and leverage insights to build successful strategies in the competitive entertainment industry.
True Detective's travelability to Turkey in the last 30 days is 53%, which means that the audience demand for True Detective is 53% of the demand in its country of origin, United States. Click through to another market to discover how well True Detective travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Detective, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for True Detective in Turkey. We provide our partners with deep TV know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.