If you are an entertainment executive, demand data can provide valuable insights into your content's performance and audience preferences to help inform your content decisions. This can be seen in the case of "Very Scary People" in Turkey for the month of February 2024.
By using demand data, executives can get an accurate and up-to-date representation of how their specific show or library is performing relative to the market average. For instance, the demand for "Very Scary People" was 2.7 times the average title in Turkey over the last 30 days, indicating good demand. Additionally, only 8.6% of all TV shows have this level of demand, showing that this show has demand above the average.
Demand can also inform content valuation, which can help executives determine how much to spend on producing new content or acquiring content for their platform. Using Parrot Analytics' content valuation system, executives can analyze the demand data to reveal the dollar value contribution of any title to determine its baseline value.
Furthermore, by identifying the top ten global markets where "Very Scary People" is most in-demand, executives can learn which regions have the most interest in their show, which could inform their content distribution and help them reach new audiences. In this case, executives can see that "Very Scary People" outperforms the demand of the average TV show in all of its top ten markets, and Turkey is a particularly strong market for this show.
Demand data can also help executives make more informed decisions about programming and acquisition decisions. By examining the shows that "Very Scary People" fans are also interested in, executives can consider acquiring or developing similar titles that have a higher likelihood of success among existing fans.
Finally, the Parrot Pulse for "Very Scary People" can provide executives with a measure of the show's global performance across six dimensions. This can inform executives of the show's audience demand across different platforms, as well as how well demand is maintained over time. Executives can also understand the show's spin-off potential as well as how many people have expressed demand for the show, which can inform decisions on marketing and further monetizing the show.
In conclusion, demand data provides valuable insights to executives as they navigate content valuation, acquisition, distribution, and programming decisions. By using demand data, executives can make more informed decisions based on audience preferences and their show's performance relative to the market average.
