The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, the analysis of "Very Scary People" provides a wealth of information that can guide decision-making. By relying on demand data, executives can determine how well their content is resonating with their specific target audiences and with global audiences.
Firstly, demand data can inform content valuation by revealing the dollar value contribution of the show to any platform, in any region. Based on the analysis of "Very Scary People," we can see that it has 2.9 times the audience demand of the average show in Turkey for the last 30 days. This demand data can be used to determine the value of the show to a streaming platform or pay TV network targeting the Turkish market.
Secondly, demand data can help inform programming decisions by providing insight into which types of content have significant audience demand. In the case of "Very Scary People," it has a high demand in the documentary genre, putting it in the 99.7th percentile in Turkey. Additionally, insight into which shows are often watched by fans of "Very Scary People" (such as "Mysteries Of The Abandoned" and "America's Hidden Stories") can help executives determine what other types of content their audience might enjoy.
Thirdly, demand data can guide acquisition decisions. The analysis shows that "Very Scary People" has good demand in various global markets, including Germany and Romania, indicating that it may be a worthwhile acquisition target for a content distributor or OTT platform.
Fourthly, demand-based data can guide distribution decisions. For instance, the analysis of "Very Scary People" reveals that while its international reach may be poor, it has good demand in Turkey relative to its country of origin, the United States. An OTT platform interested in distribution in Turkey could use this data to decide whether to acquire or license the show for its Turkish audience.
Finally, demand data can guide content marketing decisions. In the case of "Very Scary People," its momentum appears to be okay, with recently increasing demand in Turkey indicating a potential marketing opportunity. Additionally, high demand across Germany, the United States, and Australia suggests that focusing marketing efforts in these markets might further increase demand.
In summary, demand data can inform a variety of strategic decisions concerning content valuation, acquisition, distribution, programming, and marketing. By using Parrot Analytics' content valuation system, executives can assess the value of their content across geographic regions and platforms, understand the tastes of their audience, and create effective marketing campaigns. The analysis of "Very Scary People" proves the importance of understanding audience demand and how it can guide informed decisions.
Very Scary People's travelability to Turkey in the last 30 days is 383%, which means that the audience demand for Very Scary People is 383% of the demand in its country of origin, United States. Click through to another market to discover how well Very Scary People travels internationally.
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Acquire the best shows from partners such as N/A to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Very Scary People), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular N/A‘s Very Scary People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for N/A and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Very Scary People, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Very Scary People in Turkey. We provide our partners with extensive TV industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.