As an executive at any entertainment company, receiving and analyzing demand data will play a crucial role in making informed decisions – whether for content valuation, acquisition, distribution, or programming. In this article, we’ll analyze demand data for “2point4 Children” for the month of November 2023 in the United Kingdom in conjunction with key questions to demonstrate the usefulness of demand data.
Content valuation uses demand data to establish the worth of content. Our content valuation system, which leverages global content demand and supply, reveals the dollar value contribution of any title to any platform in any region. Using demand data for “2point4 Children,” we can answer the following questions that relate to content valuation:
- How much is “2point4 Children” worth? With 2.2 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "2point4 Children" is good, and its travelability rating is poor when considering international demand relative to its home market.
- How much of “2point4 Children’s” value is being driven by demand for one of its stars? The show has demonstrated good demand metrics despite the absence of one of its lead actors, Gary Olsen.
- What is the value of “2point4 Children” to a platform over time? The show's customer demand has demonstrated peaks and troughs in recent years.
- What is the baseline value of “2point4 Children”? Despite having ended more than 20 years ago, the show maintained substantial demand metrics during the researched month in this market.
With regard to acquisition decisions, executives can use demand data to answer inquiries concerning the ROI a specific title will bring for any given platform, how a title will drive engagement across the rest of the program’s catalog, and the platform-specific marginal revenue contribution a title generates. In the case of “2point4 Children,” its demand was good compared to other shows across the UK, revealing that it could be a good asset for an acquisition by a streaming service or network television.
For distribution decisions, demand data can help to identify the most popular genres in a specific area, assessing a TV series' ability to drive subscriptions and mitigate churn, and mapping local whitespaces. Examining the top 10 global markets where "2point4 Children" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets, particularly in the UK where the series is its no.1 market globally. This suggests that international distribution would be worth considering with further research, highlighting where viewership is highest.
Programming decisions can be improved by evaluating elements of existing content that fans most enjoy, optimizing upcoming production for success, ensuring content is being seen by the right audience on a platform, examining how popular a show is relative to the market average and in a given market, and measuring show performance against other titles available on the market. With “2point4 Children,” we can conclude that the show's audience demand has decreased in the United Kingdom by 7.1%, but it spiked in mid-November 2023, indicating popularity still exists and a re-launch or revived content creation could be considered.
Overall, demand data is an efficient and pragmatic way of answering difficult strategic questions related to content valuation, acquisition, distribution, and programming. It has revealed insights about “2point4 Children,” and the same metrics can be used for other titles across various platforms worldwide.
