As an entertainment executive working at an OTT platform or a TV production company, demand data can be used to help make more informed content decisions by analyzing the demand for a particular show like "3rd & Bird" in the market. Its exceptionally high audience demand compared to the average TV show in the United Kingdom provides an excellent opportunity for this show to be aired in the region. Its performance on a one-year rolling basis shows that the show is becoming increasingly popular, which means that there is more potential for growth and success in the future.
Using such data, content valuation can be accomplished by determining the value of a title in the market. The high demand for "3rd & Bird" demonstrates its popularity among the audience, which increases its value. Additionally, examining its peak demand and average demand over a year give you more information to determine its long-term value and how it can contribute to your platform's intrinsic value.
When making acquisition decisions, demand data can be examined to determine the potential success of a particular show. In the case of "3rd & Bird," its outstanding demand statistics make it a compelling acquisition prospect for distribution in the region.
In terms of programming decisions, demand data can be used to uncover various insights. For instance, analyzing the top 10 markets where the show is in high demand can help identify the most promising markets to air the show. Similarly, the decline in its rank by 60 spots during January in the United Kingdom indicates that the show's programming might need to be reconsidered or refreshed.
Another way that demand data can inform better content decisions is by helping to predict audience behavior and preferences. For instance, examining the content that attracts "3rd & Bird" fans can provide insights into the types of shows to acquire or produce to retain or expand the audience base. Additionally, analyzing genres that are resonating with the viewers can inform the creation of new shows or the acquisition of titles that appeal to the audience and potentially grow the audience.
In summary, demand data is an essential tool in the content industry. Its ability to provide insights into audience behavior, programming decisions, and content valuation is invaluable for entertainment executives in making informed decisions when selecting, producing, distributing, or programming content. Analyzing "3rd & Bird" data for the month of January 2024 in the United Kingdom offers a great example of how demand data can be leveraged by entertainment executives.
