As an entertainment executive, you can make use of demand data to make more informed content decisions. For instance, let's consider "90 Day Fiancé UK" in the United Kingdom for the month of October 2023. Its demand data indicates that it has 7.4 times the audience demand of the average show in the United Kingdom over the last 30 days. This level of demand places the show at the top 8.6% of all TV shows in the region in terms of popularity.
Moreover, comparing the show's performance on a 1-year rolling basis versus that of the last 30 days reveals that it has increased popularity recently, with a peak demand that has risen by 7.0% in the last 30 days compared to the entire year. Thus, demand data can inform your content valuation about how much a title has grown in popularity in the recent past, which can help you determine how much to spend on content or know how much your content is worth to another streaming platform.
Furthermore, observing the show's rank within its genre can help you value the content and mold your acquisition decisions. For instance, "90 Day Fiancé UK" ranks at the 99.1th percentile in the romance genre, meaning it has higher demand than 99.1% of all romantic titles in the UK. Accordingly, this could influence your distribution decisions by informing you of the most sellable genre(s) in the region.
Additionally, utilizing audience insight data enables you to comprehend viewer tastes clearly, guiding you in creating content that resonates best with your audience and helping you decide which titles to buy and which ones will drive engagement. In the case of "90 Day Fiancé UK," other shows that fans also tend to like include "90 Day Fiancé," "Married At First Sight (UK)," and more.
Lastly, our Parrot Pulse report for "90 Day Fiancé UK" provides an independent measurement of its global performance across six dimensions, including reach, franchisability (spin-off potential), travelability, momentum, longevity, and global demand. These dimensions can be useful in benchmarking your content against other titles available on the market, help you make acquisitions, and enable you to make more informed programming decisions.
