The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working across distribution, programming, acquisition, and content decisions can harvest insights on an audience's demand and how a show like "90 Day Fiancé UK" can help them make more informed decisions.
One of the core pieces of demand data is content valuation, which reveals the dollar value contribution of a show or library to a platform in any region. Parrot Analytics' content valuation system is an economic valuation system, and utilizing the global content demand and supply to help the TV executives determine how much to spend on content, calculate the return on investment, and estimate the cannibalization of audiences.
Using "90 Day Fiancé UK" as an example, we see that the show ranks at the 97.8th percentile in the romance genre, which demonstrates that it has higher demand than 97.8% of all romance titles in the United Kingdom. This information can help executives evaluate the show's content valuation and make intellectual property decisions around spin-offs and franchises.
Additionally, we see that demand for the show has decreased in the United Kingdom by 27.8% in March 2024, but demand spiked in late March 2024. Entertainment executives can leverage demand data to help make informed decisions about marketing campaigns or paid media.
Further examining the top 10 global markets where "90 Day Fiancé UK" is most in-demand over the last 30 days, we can compare its performance against the average TV show in each of these markets, allowing executives to understand the travelability of the show and where to focus on marketing efforts for expansion. With Ukraine as the top market globally for the show and the United Kingdom as the second market, executives can strategically focus on geographical expansion for similar shows.
Demand data can also help executives select the right genre to focus on to attract new subscribers to their subscription video-on-demand (SVOD) service, retain current audiences by buying the right titles, and make decisions about supply and demand by studying what types of content exhibit opportunities for acquisition or production.
Further, executives can tap into demand data to reveal under-monetized titles, assess a title's ability to drive subscriptions while minimizing churn, and discover new opportunity markets for content distribution. By understanding audience demands, content executives can also make programming decisions supporting optimal release strategy and pricing.
Finally, demand data powers affinity analysis for identifying the best talent and brands to partner with, quantifying taste clusters related to existing customers, driving discovery recommendations to ensure content is being watched by the right audience and answering complex questions such as how popular the show is relative to the market average, how it is performing on a global scale, and how it compares to other shows available in the market.
This is 90 Day Fiancé UK's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 90 Day Fiancé UK travels internationally.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90 Day Fiancé UK), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 90 Day Fiancé UK, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s 90 Day Fiancé UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day Fiancé UK, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for 90 Day Fiancé UK in the United Kingdom. We provide our partners with comprehensive TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.