The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, it is essential to make informed decisions regarding content valuation, distribution, programming, and acquisition. This is where demand data can help. In this article, we will analyze the demand for "90 Day Fiancé UK" for the month of October 2023 in the United States to understand how demand data can help executives make more informed decisions.
Content Valuation:
"90 Day Fiancé UK" has 4.1 times the audience demand of the average show in the United States over the last 30 days, making its demand good. However, its demand has been decreasing recently, which may affect its valuation. Demand data helps executives answer questions such as 'What is the value of a content library to a platform over time?', 'What is the baseline value of a title?' and best determine how much to spend on content. Parrot Analytics' content valuation system is powered by global content demand and supply, which can help executives determine the dollar value contribution of any title.
Programming and Acquisition:
Audience demand data can help executives determine the value of a TV series and its ROI. In this case, executives can use the demand data to determine how popular "90 Day Fiancé UK" is, its position in the romance genre, and other shows that fans of '90 Day Fiancé UK' also like. This data allows executives to identify potential acquisition opportunities, determine the type of content that exhibits growth opportunities, and assess a TV series' ability to drive subscription and mitigate churn.
Distribution:
Demand data can help executives identify the most popular genres in their local market and enable optimal release strategies and pricing. Additionally, demand data can inform executives on the best platforms to target for the distribution of their content. In this case, we can see that "90 Day Fiancé UK" has good demand in various global markets, including the UK (its number one market globally).
Marketing:
Demand data can inform pre-release marketing, ensuring that executives have all the necessary data to release a show successfully. Additionally, demand data can be used to analyze a show's momentum and determine how effective marketing efforts are for a show.
Retention and Acquisition:
Demand data can help executives identify which shows are best for keeping their current audience happy, as well as which shows would attract new subscribers. By analyzing the demand data for "90 Day Fiancé UK", executives can identify what type of content is resonating with audiences and determine if there is room for expansion within the genre.
In conclusion, demand data can provide critical insights into many aspects of the entertainment industry, from content valuation to marketing, distribution, and acquisition. For executives, it is vital to leverage this data to make informed content decisions that will impact their success in the industry. With the help of Parrot Analytics' Global Audience Demand measurement, executives can better understand audience demand and make data-driven decisions to ensure the success of their content.
90 Day Fiancé UK's travelability to the United States in the last 30 days is 33%, which means that the audience demand for 90 Day Fiancé UK is 33% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well 90 Day Fiancé UK travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s 90 Day Fiancé UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day Fiancé UK, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for 90 Day Fiancé UK in the United States. We provide our partners with smart SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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