The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is vital to make informed content decisions that are data-driven rather than relying on hunches or gut feelings. Parrot Analytics' demand data can help you evaluate "In Search Of" and make better decisions when it comes to content acquisition, distribution, and programming.
Content Valuation: Using Parrot Analytics' demand data for "In Search Of" in March 2024, you can determine the show's dollar value contribution to any platform in the United States. Based on this data, you can evaluate the baseline value of the show and its ability to drive engagement and subscriptions. By looking at its longevity and momentum across six different dimensions, you can assess whether the show has the potential to be franchised or whether the show's audiences are likely to stay interested over time.
Acquisition Decisions: As the demand for "In Search Of" has increased by 21.8% during March, you can see that the show's popularity is growing. Additionally, analyzing other shows that fans of "In Search Of" also like, such as "Relatively Evil", "Mysteries At The Museum", and "Unsolved Mysteries," can highlight complementary shows that would appeal to the same audience. You can use this information to make informed acquisition decisions and identify opportunities to acquire or produce fresh content to delight current audiences and attract new ones.
Distribution Decisions: Based on data analysis of the top 10 global markets where "In Search Of" is most in-demand, the United States is the number one market where the show has achieved good audience demand. The show outperforms the demand of the average TV show (1x) in each of these markets. This information can help you to evaluate the platform-specific marginal revenue contribution of the show and identify which platforms to target for distribution.
Programming Decisions: Based on demand data, you can assess how well "In Search Of" has been maintaining audience demand over time. You can use this data to make informed programming decisions, such as scheduling the show at a time when the target audience is most likely to watch. You can also evaluate the global appeal of the show in different markets and optimize the marketing campaigns to drive demand in different regions.
In conclusion, Parrot Analytics' demand data for "In Search Of" provides you with the insight you need to make more informed content, acquisition, distribution, and programming decisions. The data enables you to evaluate the baseline value of the show, identify complementary shows, optimize marketing campaigns and find opportunities to expand SODV globally. Therefore, we recommend that entertainment executives should use Parrot Analytics demand data to make informed decisions about their content.
This is In Search Of's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well In Search Of travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for In Search Of, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for In Search Of in the United States. We provide our partners with deep television industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.