As an entertainment executive, you make crucial decisions every day that can have a significant impact on your platform's success. But are you using all of the data available to you to make informed decisions? One invaluable source of data is audience demand data, which provides insights into the popularity of TV shows and movies like "Ahsoka" and how they are being received on a global level.
Content Valuation:
The demand data of "Ahsoka" reveals that it is an extremely popular show in the United Kingdom, with 14.5 times the audience demand of the average show. This information can aid in content valuation as it can be used to determine the relative worth of the show. Additionally, by comparing this show's demand to other drama titles available in the United Kingdom, this data can help assess the value of Ahsoka's genre for the platform.
Acquisition Decisions:
Entertainment executives can use audience demand data on other TV shows and movies that "Ahsoka" fans also like such as the "Foundation," "The Mandalorian," and "Star Trek: Strange New Worlds" to make informed acquisition decisions. Similarly, data on demand in the show's most popular markets can help executives decide which region holds acquirable content opportunities that align well with the platform or network's strategy.
Distribution Decisions:
The travelability score of "Ahsoka" on the Parrot Pulse reveals that the show performs well in international markets. Therefore, it is likely to have solid fanbases in these regions requiring international distribution planning.
Programming Decisions:
The audience demand data of a TV show or movie like "Ahsoka" can also have an impact on programming decisions. For example, executives can factor in the show's momentum in their programming decisions, which measures how quickly the platform's customer base grows when a new season of a show is released.
Retention and Acquisition:
Demand data can help with subscriber retention by providing information on which titles to purchase to keep current audiences happy. Additionally, executives can use demand data to understand which titles will help attract new audiences to their platform.
Optimal Release Strategy and Pricing:
Data on the show's audience demand and trends can help executives determine the best release strategy and pricing for the show. By analyzing the data, executives can optimize their marketing campaign ahead of the premiere or upon releases of new seasons.
In conclusion, demand data is an essential tool that entertainment executives can use to make informed decisions about their platform's acquisition, distribution, programming, and content valuation. A show like "Ahsoka" can serve as a valuable example of how audience demand data can be leveraged to make these decisions. Through the use of demand data, executives can optimize their content investment and focus on cultivating successful franchises. At Parrot Analytics, we provide executives with the tools they need to make data-driven decisions.
