The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executives have to make informed content decisions that will ultimately generate revenue and achieve growth goals. Thanks to demand data, executive actions can be data-driven instead of based on hunches or assumptions. Demand data can offer insights on topics such as content valuation, subscriber acquisition, and retention, as well as help inform programming, distribution, and acquisition decisions.
Taking the show "Ahsoka" as an example, its demand data can be leveraged for decision-making. With 24.5 times the audience demand of the average TV show in the UK over the past 30 days, it's clear that the popularity of this show has increased significantly. The demand has spiked in late August, 2023. The performance of "Ahsoka" shows that it outperforms the average TV show in Canada, Australia, Germany, Hungary, France, Sweden, New Zealand, and the United States.
Demand data can also offer insights into the typical audience behaviour for a show, such as the other shows that fans of "Ahsoka" also like, including "The Mandalorian," or "The Witcher." Insights like this will help executives understand viewers’ behavioural patterns and preferences, which can inform programming decisions, including what to commission, what to buy, or what to produce.
Another use of demand data is in assessing the value of content for a particular platform or region. With the Parrot Analytics content valuation, executives can understand how much a series is worth, its ability to drive subscriptions, and how the title affects customer churn rates. In this way, content valuation can help the executives decide if a series adds enough value to justify its production or acquisition.
Finally, demand data is critical to understanding the trends in the industry and comparing the performance of a particular show against its peers. Using a rolling average analysis, it's possible to see how a program is performing such as the case of "Ahsoka," which has seen a 5.6% increase in popularity over 30 days. Executives can then leverage this data to identify industry trends and adjust their programming and acquisition strategies accordingly to stay competitive.
In conclusion, content decision-makers ought to leverage demand data to make informed decisions when it comes to programming, acquisition and distribution, and content valuation. By understanding the factors driving viewer preferences and decisions, executives can guide and optimise their content investment decisions, leading to better business outcomes.
Ahsoka's travelability to the United Kingdom in the last 30 days is 79%, which means that the audience demand for Ahsoka is 79% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ahsoka.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ahsoka from partners like Disney+.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ahsoka? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ahsoka. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ahsoka, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Ahsoka also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been altered on Oct. 2, 2023, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Ahsoka in the United Kingdom. We provide our partners with extensive media industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
