The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand data for a show like "Ahsoka" is crucial for decision-making around content, acquisition, distribution, and programming. By analyzing the show's audience demand in the UK, we can see that "Ahsoka" has exceptional demand, with 14.1 times the audience demand of the average show in the United Kingdom over the past 30 days.
One way demand data can be used to make informed content decisions is through content valuation. For example, the Parrot Analytics content valuation system uses global demand data to reveal the dollar value contribution of any title to any platform in any region. By using this system, an executive can determine how much to spend on content and assess a TV series' ability to drive subscriptions and reduce churn, as well as estimate cannibalization of audiences if a title is available on multiple services.
In addition, understanding the audience demand for a show like "Ahsoka" can help executives determine which platforms to target for distribution. By analyzing the top 10 global markets where "Ahsoka" is most in-demand, we can see that the United States and Russia are the show's top markets, with outstanding audience demand in each market. By understanding demand trends in different markets, executives can make informed decisions around content distribution and licensing.
Demand data can also help executives make programming decisions, such as which shows to greenlight for production, which shows to renew for another season, and which titles to acquire. By analyzing the demand trends for "Ahsoka", executives can see that while the show has exceptional demand in the United Kingdom, its demand has been decreasing recently. This information can help guide decisions around programming and acquisition, and help executives understand which shows are resonating with audiences.
Another way demand data can be used is in performance benchmarking, allowing executives to compare the performance of a particular show against other titles available on the market. For example, executives can use data on show recommendations to determine how popular a particular title is relative to other titles in the same genre. Understanding this information can help executives make informed decisions around content acquisition and licensing.
Overall, by using demand data, entertainment executives can make more informed decisions around content, acquisition, distribution, and programming. In the case of "Ahsoka", understanding the show's audience demand in the United Kingdom and globally can help executives determine which platforms to target for distribution, which shows to greenlight for production, and which titles to acquire. By using demand data to inform these decisions, executives can increase the likelihood of success for their content and their platform as a whole.
Ahsoka's travelability to the United Kingdom in the last 30 days is 71%, which means that the audience demand for Ahsoka is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Ahsoka in the United Kingdom. We provide our partners with essential television industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.