The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you rely on various metrics to make informed decisions on content, programming, acquisition, and distribution. However, demand data provides a better understanding of how audiences relate to a particular title. Particularly, Parrot Analytics' powerful content valuation system, which is based on global content demand and supply, reveals the dollar value contribution of any title to any platform in any region. Here's how the demand data for "Ahsoka," a TV series in Thailand, for October 2023 can inform your decisions:
Content valuation uses demand data to determine how much a title is worth. In the case of "Ahsoka," its outstanding demand level -13.4 times the audience demand of the average show in Thailand over the last 30 days- indicates that it is a highly valuable show that attracts a significant number of viewers in the region.
You can leverage the demand data to determine how much to spend on acquiring or producing content. By calculating the ROI that a particular title will bring for your platform, you can decide which content will generate more returns on investment. The excellent demand for "Ahsoka" in the United States, which is 30.4 times the average and its high ranking in Thailand, can inspire your decision on acquiring or producing similar shows to attract and keep the audience.
Audience demand data can also inform programming decisions. Knowing that "Ahsoka"'s demand is dropping in Thailand by 62.4%, executives can address the reasons and make necessary adjustments to keep the audience engaged. Furthermore, demand data helps to identify what kind of content resonates well with the audience. In this case, other shows that fans of "Ahsoka" enjoy watching include "Foundation" and "The Mandalorian." Hence, executives can examine the similarities between these shows, such as the genre, theme, or cast, and incorporate the elements in the development of future shows.
Demand data provides a competitive benchmarking tool to compare the performance of "Ahsoka" against other titles in the global market. Since this show outperforms the demand of the average TV show in each of the top 10 global markets, executives can identify the strengths of "Ahsoka" and replicate them in other shows.
Demand data is useful for the decision-making process in content distribution and acquisition. The outstanding demand for "Ahsoka" in different markets, such as Canada, Australia, Hungary, Germany, France, Russia, and New Zealand, indicates that it has a global appeal. Therefore, executives can consider distributing the show or acquiring similar content in these regions.
In conclusion, Parrot Analytics' demand data provides a comprehensive understanding of how viewers respond to a particular show, enabling executives to make data-driven decisions that resonate well with the audience. With "Ahsoka," you can see how demand data can inform content valuation, programming decisions, acquisition and distribution decisions.
Ahsoka's travelability to Thailand in the last 30 days is 26%, which means that the audience demand for Ahsoka is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Thailand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. Thailand, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Ahsoka in Thailand. We provide our partners with meaningful TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.