As an entertainment executive, you can use demand data to help you make informed decisions about content acquisition, production, and distribution. In this article, we will explore how demand data can be used to analyze the performance of the American reality TV show "America's Next Top Model" in the United Kingdom during February 2024.
Content valuation is an important aspect of content investment decisions. Demand data can help you determine how much to spend on content. For instance, our content valuation system, which uses demand data, can reveal the dollar value contribution of any title to any platform in any region. By using this system, you can estimate the baseline value of a title and calculate the ROI it will bring for a given platform.
One vital question to answer through content valuation is how popular a show is. "America's Next Top Model" has been doing well in the United Kingdom, with 6.2 times the audience demand of the average show over the last 30 days. These results indicate that the show is highly desirable. Besides, "America's Next Top Model" is in the 98.1th percentile in the reality genre, meaning it has higher demand than 98.1% of all reality titles in the United Kingdom.
Demand also enables you to map local whitespace, informing you of the genres that are resonating most with your audiences. For example, by examining the top 10 global markets where "America's Next Top Model" is most in-demand, you can determine that the show outperforms the demand for an average TV show in each of these markets. This information can help you identify the popular genres in these markets that you can take advantage of.
The demand for a show can also inform marketing pre-release decisions and enable you to optimize campaigns ahead of a premiere. Our affinity analysis powered by demand data measures which talent, brand or TV show is best to partner with to expand an audience.
Additionally, you can use demand data to analyze the performance of a show over time, with the metrics such as longevity and momentum. "America's Next Top Model" has outstanding longevity, indicating that audience demand has been well-maintained over time. With momentum, indicating the pace of growth, the show is doing quite well. Investigating spikes in demand highlights crucial events and moments that led to growth and offers opportunities for events that could lead to a growth in demand.
Finally, demand information can help decisions about content distribution, such as which platforms to target for the distribution of content. In the case of "America's Next Top Model," it has good demand in numerous territories like The United States, Germany, Australia, Canada, Netherlands, Sweden, and Spain. By understanding the market demands, you could target these platforms for your distribution needs.
In conclusion, demand data is a vital tool that entertainment executives can use to make informed decisions about content acquisition, production, and distribution. The analysis of "America's Next Top Model" over a duration of 30 days highlights how demand data can be used to reveal essential information about a show's performance, which can aid in making better content-related decisions.
