As a TV executive, you are always looking for actionable insights that will inform your decision-making process. In a highly competitive and ever-changing market, it is essential to stay on top of shifting consumer trends and understand what audiences are looking for.
By examining the performance of "American Ninja Warrior: Ninja Vs. Ninja" in the United Kingdom in February 2024, we can gain a better understanding of how demand data can be used to inform content, acquisition, distribution, and programming decisions.
Content Valuation:
Content valuation is the process by which you can determine how much to spend on content. Parrot Analytics' content valuation system, powered by global content demand and supply, can help you reveal the dollar value contribution of any title, to any platform, in any region. For "American Ninja Warrior: Ninja Vs. Ninja", we see that this show has 4.1 times the audience demand of the average show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows have this level of demand. By understanding the demand data, you can determine how much to invest in content production or acquisition.
Programming Decisions:
With information on audience tastes and consumption habits, you can make programming decisions that will resonate with your target audience. For example, we see that during February 2024, audience demand for "American Ninja Warrior: Ninja Vs. Ninja" increased by 7.9% in the United Kingdom. This indicates that the show is gaining in popularity, and there may be opportunities to leverage this growing audience to create similar content or market the show more effectively.
Distribution Decisions:
For "American Ninja Warrior: Ninja Vs. Ninja", the Parrot Pulse report shows that the show's travelability is poor. This means that while demand for the show might be high in certain markets, it may not travel well to other regions. By examining the top 10 global markets where "American Ninja Warrior: Ninja Vs. Ninja" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show in each of these markets. For example, the United Kingdom is "American Ninja Warrior: Ninja Vs. Ninja"'s number one market globally. This information can help you determine which platforms to target for distribution, making strategic decisions that optimize reach.
Acquisition Decisions:
Understanding the value of content can help you to make informed acquisition decisions. For "American Ninja Warrior: Ninja Vs. Ninja," you can apply Parrot Analytics' content valuation system to reveal its dollar value contribution to any platform in any region. By examining the show's performance over the last year versus the last 30 days, you can also gain insights into its popularity and trajectory, helping to determine whether it is a sound investment.
In conclusion, for TV executives operating in a highly competitive market, demand data provides valuable insights into audience behavior and preferences. By taking advantage of Parrot Analytics' content valuation system and the Parrot Pulse report, TV executives can make more informed decisions concerning programming decisions, content acquisition, content valuation, and distribution strategy. With actionable insights derived from demand data, you can optimize your competitive advantage and remain at the forefront of the global entertainment industry.
