As an entertainment executive, it is important to use demand data to make informed content, acquisition, distribution and programming decisions. Let's take a look at how we can use the demand data on "Ask This Old House" for the month of December 2023 in the United Kingdom to make informed decisions.
Firstly, the demand data shows that "Ask This Old House" has 2.7 times the audience demand of the average show in the United Kingdom over the last 30 days, which means demand for the show is good. This is valuable information to have when assessing the show's content valuation.
Secondly, the demand for "Ask This Old House" in the United Kingdom decreased in December 2023 by 47.2%, meaning the show's momentum decreased. We can use this information to make programming decisions, such as scheduling reruns or marathons to re-engage the audience.
Thirdly, the Parrot Pulse analysis suggests that although the show's travelability is poor, its longevity is outstanding, which implies that the show has maintained a strong audience demand over time. This could be an important point to consider when making acquisition decisions, particularly if the show is available in markets where demand is high.
Fourthly, by examining the top 10 global markets where "Ask This Old House" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. The show achieved outstanding audience demand of 5.2x in the United States, which means that it has excellent potential value for a US-based service or network. However, we also see that the show's demand in the United Kingdom is good, which suggests that it still has value in a UK-based service or network.
Finally, the demand data also tells us what other shows "Ask This Old House" fans like, which could be valuable information to use when making programming decisions or pitching ad placements. The top 10 shows include a mix of genres such as sci-fi, reality TV, and documentaries where "Ask This Old House" is performing well.
In summary, demand data can help entertainment executives make more informed decisions in terms of content valuation, acquisition, distribution, and programming. For instance, we saw how the demand data on "Ask This Old House" for the month of December 2023 in the United Kingdom can help us understand the show's popularity, momentum, longevity, top markets, and related shows that fans like, allowing us to make smarter decisions that lead to greater success for our network or service.
