For entertainment executives looking to make more informed content decisions, demand data is a valuable tool. By analyzing audience demand for a TV series like "Ask This Old House," these executives can use the insights gained for content valuation, as well as acquisition, distribution, and programming decisions.
Answering the question of how popular the show is relative to the market average, we know that "Ask This Old House" has 2.4 times the audience demand of the average show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows have this level of demand, and the demand for the show has been increasing recently. This information can be used in content valuation to determine the value of "Ask This Old House" to a platform or distributor.
Demand data can also be used to determine which genres resonate most with the current audience and which genres could attract new subscribers to an SVOD service. Through analysis of the genre percentile ranking, we know that "Ask This Old House" ranks at the 96.4th percentile in the documentary genre in the United Kingdom, with higher demand than 96.4% of all documentary titles in the country. This insight could help executives target specific genre niches that resonate with their audience.
Demand data can also be used to identify similar titles that viewers of "Ask This Old House" are interested in. In this case, fans of the show also like "This Old House", "Diners, Drive-Ins and Dives", "The Curse Of Oak Island", and "Real Time With Bill Maher". This information is useful for programming decisions as executives can use it to determine which titles to acquire or produce based on audience interests.
Furthermore, demand data can be used to predict future trends for a TV series. In this case, we know that during February, audience demand for "Ask This Old House" increased by 130.7% in the United Kingdom, with demand spiking in late February. Demand data is also available for the top 10 global markets where "Ask This Old House" is most in-demand over the last 30 days. We find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This information is useful for executives who may be considering expanding the content to new territories.
Finally, executives could use demand data to quantify the platform-specific marginal revenue contribution of "Ask This Old House" and how the show drives engagement across the rest of the catalog. This analysis could help with decisions concerning supply and demand, as well as subscriber retention and acquisition. By analyzing the show's performance across different dimensions, such as travelability, longevity, momentum, franchisability, and reach, entertainment executives can gain a deeper understanding of how to maximize the show's value and appeal to a wider audience.
