As an executive at an OTT platform or TV production company, understanding the performance of TV shows amidst intense competition is essential to guide decisions regarding distribution, programming, acquisition, and content valuation. Parrot Analytics' demand data can help make more informed content decisions.
For instance, "Below Deck" is currently trending well in the United Kingdom, ranking at the 98.4th percentile in the reality genre. With 6.4 times the audience demand of the average show in the UK, the show is outperforming other reality shows and has higher demand than 98.4% of all other reality shows in the region. This success is due to the show's unique content and appealing format that seems to resonate well with its intended audience.
Understanding a show's audience demand is helpful in quantifying its value to a platform. Parrot Analytics' content valuation system, which calculates the dollar value contribution of any title, to any platform, in any region, can help make informed decisions about content acquisition. By using data to determine how a show performs across different platforms relative to others, such as comparing performance in the UK vs the United States, where "Below Deck" has 52% of the demand in its country of origin, content distributors and talent agencies can make educated decisions about where to focus their efforts to maximize profitability.
Parrot Analytics' demand data can also reveal insights into how shows perform over time. "Below Deck" has outstanding longevity, meaning it has maintained audience demand well over time. Audience demand for "Below Deck" has spiked in late October, indicating a possible resurgence in its popularity.
Parrot Analytics' demand data enables executives to make decisions about the best release strategy and pricing for any given show, as well as informing decisions about pre-release marketing. By identifying which elements of existing content fans like the most, content producers can gather insights into which pertinent aspects to carry over to future productions, optimizing for success.
Lastly, Parrot Analytics' demand data can give content producers insights into what's resonating most with current audiences, helping identify opportunities to acquire or produce new content. By answering questions like which titles should be acquired to attract new subscribers, executives and content distributors can better navigate the complex media landscape to optimize profitability and better serve their audiences.
Overall, Parrot Analytics' demand data can drive strategic and informed decisions that can help maximize the profitability of any show, supporting financially prudent programming decisions, content valuation, and competitive benchmarking.
