The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to know which TV series to acquire, produce, or distribute to get the biggest value for your investment. That's where Parrot Analytics' demand data comes in to help you make informed content decisions. So, let's look at how a TV executive could use the demand data for "Below Deck" in the United Kingdom for the month of March 2024 to make more informed content decisions.
- Content valuation: The outstanding demand for "Below Deck" in the United Kingdom means that this show is a valuable asset for any platform or network that owns it. By using demand data, you can calculate the ROI a specific title will bring to any given platform and assess a TV series' ability to drive subscriptions and mitigate churn, which are useful content valuation metrics. With the travelability data also revealing excellent international demand, "Below Deck" has good long-term content valuation prospects.
- Acquisition decisions: Audience demand for "Below Deck" in the United Kingdom remains high, indicating that it has strong potential for acquisition. As shown by the Parrot Pulse analysis, the fabric of the show's global performance is good across six dimensions. Furthermore, the show has a handy franchise potential, indicating spin-off possibilities, which can increase content profitability while retaining its value.
- Programming decisions: The popularity of "Below Deck" with its fans, as well as its sustained demand over time, points to good programming prospects for the future. As with any series, it should continue to be regularly assessed to ensure that it’s still resonating with its audience, and Parrot Analytics' demand data can provide predictive insights on where audience demand is heading.
- Distribution decisions: Understanding the geographic hotspots and determining what local audiences demand, TV executives can determine the best platforms to target for distribution and optimize their distribution strategy. The data here show that "Below Deck" has outstanding distribution value in the United States, where it peaks at 12.7 times the title average. Additionally, the show has also shown excellent global performance across markets such as Australia, Canada, and Switzerland.
- Content decisions: By identifying which shows have similar fan groups, talent agencies or SVOD platforms can generate added value by nurturing and producing projects that resonate with the audience of such shows, as "Below Deck" fans have shown a preference for titles such as "Midsomer Murders" and "Battlebots." Additionally, with the spike in demand for "Below Deck" in late March 2024, content decisions could be focused around creating more content that meets the demand requirements around yachting and marine adventures.
In summary, Parrot Analytics demand data offers an excellent guide for entertainment executives looking to make better-informed content, acquisition, programming, and distribution decisions by providing crucial insights on audience demand, content valuation, travelability, longevity, momentum, franchisability, and reach. And, as demonstrated with "Below Deck," insights are relevant at season level and can be used to make strategic decisions around acquiring content, in production, on the slate, or in a library.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Below Deck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Below Deck in the United Kingdom. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.