Demand data can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system uses demand data to provide an economic valuation of content. The system can reveal the dollar value contribution of any title to any platform in any region. Below, we will explore how demand data for "Below Deck Sailing Yacht" can be used by executives to make more informed decisions:
1. Content Valuation: The demand data for "Below Deck Sailing Yacht" can be used to determine its worth in the market and its dollar value contribution to any platform in any region. The show has good demand in the United Kingdom, ranking higher than 98.2% of all reality titles. However, the demand for the show has been decreasing recently, indicating the need for a strategic assessment of its value in the market.
2. Acquisition Decisions: The demand data for "Below Deck Sailing Yacht" can help executives make informed acquisition decisions. The show has higher demand than 98.2% of all reality titles in the UK, making it a valuable acquisition target. By examining the show's position on the Parrot Pulse across markets globally, executives can determine the show's potential for success in different regions.
3. Programming Decisions: The demand data for "Below Deck Sailing Yacht" can be used by executives to make programming decisions. The show's fans are also fans of "Below Deck", "Taskmaster," and "MasterChef (AU)," suggesting that these shows could potentially be programmed alongside "Below Deck Sailing Yacht." Executives can use demand data to optimize a show's release strategy and pricing and determine which titles should be bought to keep and grow the current audience.
4. Distribution Decisions: The demand data for "Below Deck Sailing Yacht" can be used by executives to make informed distribution decisions. The show's travelability is good, making it a viable option for international distribution. The popularity of the show in the Netherlands, Norway, Germany, Canada, Italy, and South Africa indicates where the show may be most in-demand, allowing executives to target these markets for distribution.
5. Content Decisions: The demand data for "Below Deck Sailing Yacht" can be used by executives to make informed content decisions. The show's momentum, outstanding reach, and franchisability suggest that the show has good potential for spin-offs or franchises. By examining the show's position on the Parrot Pulse across markets globally, executives can determine if the show has the potential for global expansion.
In conclusion, demand data provides valuable insights for entertainment executives in various areas, including content valuation, acquisition, programming, distribution, and content decisions. The demand data for "Below Deck Sailing Yacht" provides a useful case-study that demonstrates how executives can leverage demand data to make more informed decisions. Parrot Analytics' content valuation system is a powerful tool based on global content demand and supply that executives can use to make informed decisions that are backed by data.
