If you are an entertainment executive, you need to make informed content decisions, and demand data can help with that. The demand for "Bering Sea Gold" in the United Kingdom has been determined by Parrot Analytics, and that information can be used to make your content decisions. With an outstanding demand that is 11.1 times the audience demand of the average show in the country over the last 30 days, it is clear that "Bering Sea Gold" is a popular show in the United Kingdom, and it ranks at the 99.8th percentile in the documentary genre.
The demand for this show is increasing recently, and it has decreased by a moderate 4.7% during November in the United Kingdom. This information is a great indicator of the show's momentum, and it should be kept in mind when making programming decisions. When examining the show's performance, it is interesting to note that its average demand on a rolling year basis was 4.6 times the average title, compared to 11.1 times the title average for the last 30 days. This indicates that the popularity of the show is increasing.
The next question that you might ask is what platforms and networks are driving the demand for "Bering Sea Gold" in the United Kingdom? Parrot Analytics has determined the top ten global markets with the highest demand for the show over the last 30 days. The United States is the number one market globally, where the show achieved an outstanding audience demand of 11.3x, and Australia follows with outstanding demand. The demand for "Bering Sea Gold" in the United Kingdom is outstanding, along with Germany, Canada, the Netherlands, and Sweden. Furthermore, although demand for the show is good in China and New Zealand, it is still important to keep an eye on how it performs in these regions.
The demand data for "Bering Sea Gold" can be used to answer various questions that entertainment executives might have. If you are a TV executive, content valuation can be performed using demand data to determine how much to spend on content. Also, demand data can power franchiseability by identifying which titles should further monetize the IP of the show using spin-offs or franchises. Further, demand data can help make decisions concerning supply and demand by pointing out what type(s) of content present opportunity to acquire or produce.
In analyzing the demand for "Bering Sea Gold," we see that its momentum, longevity, reach and franchisability scores are exceptional, while its travelability score is average. The show's reach score is particularly interesting because it has a dedicated but small fandom, compared to a wide group of people who appreciate it. As an entertainment executive, you can use this information to decide on the best release strategy for your content. Moreover, demand data can be utilized the pre-release marketing to optimize campaigns ahead of the premiere.
Finally, the global performance of "Bering Sea Gold" across six dimensions can be obtained through the Parrot Pulse. It can provide executives with an independent and accurate measuring tool globally to oversee the performance of the TV show. Using Parrot Analytics' content valuation system, executives can determine the dollar value of any title-based on demand data and the ROI a specific title will bring for any given platform.
