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What is Demand? Why Demand? Industry Products Insights
back to Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇)
Parrot Analytics Insights - October 2023

As an entertainment executive, you must consider audience demand when making informed content, acquisition, distribution, and programming decisions. Demand data can provide an insight into the current and potential popularity of a show in local and global markets, as well as audience preferences and trends. In this context, let's use the example of "Bleach: Thousand-Year Blood War" to explore the insights demand data can offer for your decision-making.

One of the key insights from the demand data is the show's value. By analyzing the demand data for the last 30 days in the United Kingdom, we can tell how highly the audience values the show. With 6.8 times the audience demand of the average show, "Bleach: Thousand-Year Blood War" is considered valuable and has the potential to bring great returns on investment. This is confirmed by the fact that the show has a percentile rank of 98.4 in the anime genre, indicating that its demand is higher than 98.4% of all anime titles in the United Kingdom. When considering content valuation, demand data provides an accurate and objective picture of how the market values a particular show.

Another key insight is the changes in demand over time and across different markets. By examining the demand data over the last 30 days, we can notice that the demand for "Bleach: Thousand-Year Blood War" has increased recently. This indicates that the show is gaining popularity and could be a strategic asset for an SVOD platform or streaming service. However, it is also essential to consider the decline in demand for the show in the United Kingdom over October, a trend that needs to be monitored closely if "Bleach: Thousand-Year Blood War" is part of a platform's content library.

Additionally, examining the global performance of "Bleach: Thousand-Year Blood War" reveals its growth potential. As an entertainment executive, it is essential to keep in mind that "Bleach: Thousand-Year Blood War" outperforms the demand of the average TV show in each of its top 10 markets, indicating the potential for the show's success in both local and global markets. This could serve as a testament to the show's flexibility and scalability, which are essential when making decisions towards content distribution and reaching new audiences.

Demand data also provides useful insights into audience preferences and trends. By analyzing the related shows to "Bleach: Thousand-Year Blood War," we can see which shows have a high affinity with its audience. This information can be used to direct upcoming productions to meet specific preferences or find new opportunities for spin-offs or franchises.

Finally, examining the demand data for "Bleach: Thousand-Year Blood War" allows us to consider the show's place in the cultural zeitgeist. By measuring the momentum of the show, we can see how effectively its marketing campaign has engaged with the audience and track how well it holds up over time. Understanding the cultural relevance of a show can help content producers and distributors make informed decisions about the show's future, such as licensing, merchandising, or even continuous production.

In conclusion, demand data provides entertainment executives with a wealth of valuable insights that can help them make informed content, acquisition, programming, or distribution decisions. From content valuation to understanding audience preferences and the cultural zeitgeist, demand data can guide strategic decision-making across the entire entertainment value chain. By using "Bleach: Thousand-Year Blood War" as an example, we can appreciate the value of understanding demand data and how it can inform decision-making.

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