If you're an executive working in the entertainment industry, demand data can provide a wealth of information that can help inform your decisions about acquiring, distributing, or producing content. For instance, consider the recent demand data for "Bleach: Thousand-Year Blood War" in January 2024 in the UK, which we analyzed to showcase some potential benefits of using demand data:
1. Content Valuation: Demand data is at the heart of Parrot Analytics' content valuation system, which can help you determine the value of a TV series to your platform. In the case of "Bleach: Thousand-Year Blood War", its 6.5 times the audience demand of the average show in the United Kingdom over the last 30 days is a great indication of its popularity. Knowing this, you can better evaluate the potential value of acquiring or renewing this show for your platform.
2. Program and Content decisions: Understanding the audience demand for a show is key to deciding which titles to buy, produce or distribute. "Bleach: Thousand-Year Blood War" has risen by 362 spots in rank in the UK during January, showing that it has increased in popularity recently, with a 43.5% increase in audience demand. Such information can guide your decision-making around content investments and programming schedules to best align them with audience preferences.
3. Global Expansion: The demand for "Bleach: Thousand-Year Blood War" is not only high in the UK but it is also outstanding globally. The travelability dimension of the Parrot Pulse indicates that international demand relative to its home market is good, which is a clear sign of great global appeal. Use this insight to determine potential markets for global expansion on your platform or where to place new franchises of the series.
4. Competitive Benchmarking: Knowing how "Bleach: Thousand-Year Blood War" ranks compared to other shows on the market can help you gain a competitive advantage. For example, this show's audience demand is at the 96.7th percentile in the animation genre in the UK, meaning it has higher demand than 96.7% of all animation titles in the UK. This is valuable information, it reveals the content that works in your market and allows you to stay ahead of competitors regarding choices of what series to produce or acquire.
5. Pre-release campaigns: As a marketing executive for a network or streaming service, you can use demand data to optimize your pre-release advertising campaign to effectively engage and capture the right audience. For instance, you can use demand data to discover shows the audiences liked most or complement their favourite series and make ads that appeal to them.
Demand data delivers powerful insights for television and streaming executives, providing them with the information needed to make smarter and more informed decisions. By leveraging demand data for TV shows such as "Bleach: Thousand-Year Blood War," executives can gain competitive advantages in the entertainment industry by better understanding audience preferences and optimizing content strategies by staying in tune with market trends.
