As an entertainment executive, demand data can assist in making more informed content, acquisition, distribution, and programming decisions. In this article, we will use "Blue Mountain State" for the month of January 2024 in the United Kingdom to illustrate how demand data can be used to make more informed decisions.
Demand data can help content creators and distributors assess the value of their titles. For example, using Parrot Analytics' content valuation system based on demand data, the economic value contribution of any title to any platform in any region can be determined. By applying this system to "Blue Mountain State," one can accurately quantify the demand it creates in the UK region and globally. Additionally, by estimating the cost of producing and distributing the show, a concrete cost-benefit analysis can be achieved.
An OTT platform or content distributor can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. The demand for "Blue Mountain State" increased by 60.4% during January in the United Kingdom, indicating its popularity and potential as a subscription-driving title or fab for mitigation of churn. The content creator can take advantage of this by producing more episodes or seasons to attract new subscribers.
Demand data also helps in programming decisions. The show's average demand on a rolling year basis was 1.3 times the average title, compared to 3.3 times the title average for the last 30 days, indicating an increase in popularity. This information can be used to determine optimal scheduling and the ideal release strategy for "Blue Mountain State." Programming executives can take advantage of this trend by creating a marketing campaign ahead of premiere to optimize the show's release strategy to attract new fans.
Demand data is also valuable for a studio or TV production company in selecting which types of content exhibit opportunity to acquire or produce. With "Blue Mountain State," an executive can see its well-maintained longevity, momentum, and franchisability (spin-off potential), indicating that it has the potential for a new season or spin-off. Having the data available makes it easier for the company to decide whether to revive a title, create a spin-off, or drop the show altogether.
For linear network or pay TV network, demand data answers questions concerning content retention and subscriber acquisition. Demand for "Blue Mountain State" in the United Kingdom is good, with 3.3 times the audience demand of the average show. With such a large audience, adding "Blue Mountain State" to their catalog or premiering the show can attract new subscribers and retain current ones.
In conclusion, demand data can provide valuable insights that executives in different sectors of the entertainment industry can use to make informed decisions. By evaluating "Blue Mountain State's" demand data for January 2024, we have shown how demand data can relate to content valuation, optimal scheduling and release strategy, churn and retention, content acquisition or production, and franchise potential. Executives in the entertainment industry can apply this data to their decision-making process to maximize their investments and stay ahead of the curve.
