Demand data provides valuable insights for entertainment executives looking to make strategic decisions regarding acquisition, distribution, programming, and content valuation. Let's explore how demand data for "Boston Legal" can be used to make more informed decisions in the United Kingdom.
One way demand data can inform decisions is by providing a content valuation system based on global content demand. With Parrot Analytics' content valuation system, executives can determine the worth of a TV series and how much of its value is driven by demand for its stars. By analyzing "Boston Legal's" demand data, executives can assess its baseline value and its performance as an acquisition-driving or churn-reducing title. They can also estimate the cannibalization of audiences if the title is available on multiple services.
Demand data can also help executives determine the content's global appeal and which platforms to target for distribution. "Boston Legal" has a good audience demand across all platforms globally, and its travelability is good. Although the show is loved by U.S audiences, it outperforms the average TV show demand in each of the top ten global markets, including the United Kingdom, Germany, China, Canada, New Zealand, South Africa, Sweden, and the Netherlands. This information can help executives decide how to allocate funds to maximize future content investments.
Demand data also enables executives to make decisions concerning supply and demand, such as identifying the type(s) of content that exhibit an opportunity to acquire or produce. With the insights provided by the metadata of "Boston Legal," executives can determine the longevity and momentum of the show and identify its franchisability (spin-off potential) and reach.
Furthermore, demand data can inform decisions on subscriber acquisition and retention. Executives can asses "Boston Legal's" ability to drive subscriptions and mitigate churn using demand data. The data can help identify which titles to buy to keep their current audience happy and what type of content can attract new subscribers to their SVOD service.
In conclusion, demand data is a powerful tool for entertainment executives to make informed TV content decisions. By analyzing "Boston Legal's" demand data, executives can gain insights on the content's valuation, global appeal, and audience preferences. Using these insights, they can make more informed decisions in content acquisition, distribution, programming, and content valuation.
