As a TV executive, understanding audience demand data for a particular show is vital to making informed content, distribution, programming, or acquisition decisions. Take the case of "Botched" in the United Kingdom for October 2023, where audience demand data reveals some valuable insights.
Content valuation is based on region-specific audience demand data. With 6.5 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "Botched" is good, and only 8.6% of all TV shows have this level of demand. By quantifying a show’s global content demand and supply, it's easy to measure and understand the dollar value contribution of any title, series, or library to any platform in any region.
Demand data powers Parrot Analytics' content valuation system, which provides insight into how a title drives engagement across the rest of the catalog and enables quantifying the platform-specific marginal revenue contribution. Based on the audience demand data, you can estimate cannibalization of audiences and assess the value of exclusivity. For instance, how a particular show performs as an acquisition or churn-reducing title can be determined with the help of demand data.
By examining the top ten global markets for "Botched" over the last 30 days, a TV executive can make informed decisions about distribution, programming and acquisitions, as well as gain insights into various local market trends. The United States is "Botched"'s number one market globally, followed by the United Kingdom, China, Australia, Canada, Netherlands, Romania, Sweden and France. Here, it’s important to note that the demand for "Botched" in the UK was 59% of that in the United States. In terms of reach, it’s interesting to note that "Botched" has a dedicated fandom, which is good for retaining a current audience, but it may not be enough to attract new subscribers to an SVOD service.
Furthermore, Parrot Analytics demand data can reveal various patterns and trends regarding taste clusters, competitive benchmarking, and travelability. TV executives can focus on various genres that are popular in their local market and optimize release strategies and pricing. With the help of demand data, they can identify under-monetized titles and discover new opportunity markets for content distribution. By understanding franchise potential, they can monetize IP for the show through spin-offs or franchises and make informed content decisions.
In conclusion, Parrot Analytics demand data provides insights that can help a TV executive make informed content, acquisition, programming, or distribution decisions. By leveraging this data, a TV executive can estimate the value of the content, understand content’s global performance, optimize marketing campaigns, attract new subscribers, retain the current audience, and plan for future investments.
