For entertainment executives, Parrot Analytics' demand measurement system offers valuable insights that can drive informed content, acquisition, distribution, and programming decisions. The recent analysis of "Botched" in the United Kingdom for the month of November 2023 serves as an example of how demand data could be analyzed to help decision-making processes.
Content Valuation: The demand for "Botched" in the UK has been increasing recently, as it achieved 6.7 times the average show's demand in the last 30 days. Comparing its demand over a 1-year rolling basis with its recent demand, there is a 5.8% increase in the peak demand. This highlights how demand data can be used to measure the economic value that a specific title, such as "Botched," contributes to a platform.
Programming Decisions: By using the Parrot Pulse, which allows for independent measurements of a TV series' global performance across six dimensions, we can see that "Botched" maintains good longevity and momentum, indicating a legacy fans are still interested in. We can also observe that audience demand for the show increased by 36.6% during November in the United Kingdom, suggesting that a particular marketing campaign or event could have impacted the show's performance. Consequently, scheduled programming decisions, such as on-air or off-air promotions or advertising, could be adjusted accordingly.
Acquisition Decisions: The insight that "Botched" ranks at the 98.4th percentile in the reality genre in November with higher demand than 98.4% of all reality titles could be beneficial to acquisition department executives looking at expanding their reality TV show portfolio. Additionally, the comparison of "Botched" to other shows that fans of the series are interested in could aid companies in acquiring content that fits their audience's tastes.
Distribution Decisions: With the ability to identify the top 10 global markets where "Botched" is most in-demand, distribution decisions could be made based on current audience demand trends in each market. For instance, the United States remains the show's number one market globally, followed by Canada, China, Germany, Romania, Australia, Sweden, and Switzerland, indicating that this show has truly mass market appeal.
Content Decisions: By examining how related TV series that fans of "Botched" are interested in, such as "Rick And Morty," "90 Day Fiance: The Other Way," "Love After Lockup," and others, there is a useful insight that could aid in developing new content that resonates with the current audience and thus driving subscriber engagement.
To conclude, Parrot Analytics' demand data can be a valuable tool for entertainment executives working across various departments, from acquisition to content development, programming, and distribution. It provides insights that enable companies to make informed decisions about their content strategy, including how they spend their budgets effectively. For instance, utilizing demand data to compare shows globally could help performance improvement planning or inspire programming and content acquisition direction in specific markets.
