As an entertainment executive, understanding audience demand for a show like "Britain's Got Talent" can be vital when making informed content acquisition, distribution, programming and content valuation decisions. In the case of this show, we can see that over the last 30 days, it has had 17.2 times as much demand as the average show in the United Kingdom, putting it in the top 2.7% of all TV shows. This information can help those who want to acquire the rights to the show to value it based on objective data, rather than being influenced by personal opinions about the show.
Demand data can also help the TV executive to understand what type of audience likes a show like "Britain's Got Talent". For example, fans of "America's Funniest Home Videos," "America's Got Talent," and "Real Time With Bill Maher" are understood to have similar viewing preferences to fans of "Britain's Got Talent." This means that these shows could also be ones to consider if looking for further acquisitions or investments, that may appeal to the series' existing viewers.
Furthermore, demand data can help executives better understand the show's performance relative to the market average as well as industry-specific benchmarks. Having this information allows executives to strategize around how to improve the show's performance or maintain the show's peak performance levels. For "Britain's Got Talent," we see that it spiked in demand in late November, and that it's been experiencing increasing demand over the past few months. This trend gives executives a broader view of the show's sustainability and allows them to make informed decisions about funding, scheduling, marketing campaigns, and other decisions that affect the show's longevity.
When looking at the show from a global perspective, shows like "Britain's Got Talent" demonstrate a clear potential to travel and appeal across borders and thus expand an OTT platform's offerings. Understanding where the show is most popular is vital as the data shows that it is outperforming the average TV show (1x) in each of the top ten global markets. It is particularly popular in the United Kingdom and Norway, where its demand is outstanding. Executives may consider the potential to make a similar show with local talent or consider reformatting to suit global audiences.
Finally, demand data can help executives evaluate a show's "travelability" - its ability to perform well in international markets. For "Britain's Got Talent," the show's Parrot Pulse score of Outstanding means that it has exceptional worldwide audience demand, and its international demand is relatively high compared to its home market. This information could help executives to make informed decisions about where to distribute the show next, which markets to expand into and how to market the show to potential international audiences.
In summary, demand data enables entertainment executives to make better-informed decisions concerning content value, acquisition, distribution, programming, marketing and more. The data can uncover valuable insights into a show's popularity, audience demographics, international appeal, sustainability, and target markets. In the case of "Britain's Got Talent," executives with access to this data can make informed, strategic decisions that can help ensure the show's enduring success.
