If you're an entertainment executive, understanding the audience demand for TV shows is essential in making informed decisions regarding the acquisition, distribution, production, or programming of content. In the case of "Britain's Got Talent," a popular reality TV show that has been airing since 2007, knowing its demand is crucial before deciding on its future.
First and foremost, demand data helps in content valuation. With "Britain's Got Talent" having 34.7 times the audience demand of the average show in the United Kingdom, it is clear that the show's value is exceptional. An economic valuation system that is powered by global content demand and supply can quantitatively reveal the dollar value contribution of any particular show or title to any platform in any region.
Another area where demand data helps entertainment executives is in competitive benchmarking, allowing them to compare their content against other titles available in the market. By examining the top 10 global markets where "Britain's Got Talent" is most in-demand, we can see that the UK market is its number one globally, followed by the US, South Africa, Canada, Japan, Germany, Netherlands, Ireland, and Australia. Knowing this information is vital if the show is to be distributed in these countries successfully. It may also guide future content decisions, whether production or acquisition.
Demand data can also provide insight into content performance history. The study of "Britain's Got Talent" has shown that its average demand on a rolling year basis was 20.9 times the average title, compared to 34.7 times the title average for the last 30 days. This indicates that the show has increased popularity. Beyond this, audience demand data can highlight the optimal release strategy and pricing for new content, which is essential for budget planning, forecasting, and distributor negotiations.
Furthermore, entertainment executives can use demand data to identify trends and opportunities for future programming decisions. Here, affinity analysis comes in, allowing producers to identify the best brand or talent to partner with to expand the audience for their show. In the study of "Britain's Got Talent," we see that the TV show has a similar audience to that of "Below Deck," "America's Got Talent," "Manifest," and other popular shows. This insight can guide an entertainment executive when deciding on talent to feature in the upcoming season.
In summary, demand data is crucial in the decision-making process of entertainment executives because it enables them to quantify the platform-specific marginal revenue contribution of any particular title, assess its ability to drive subscriptions and mitigate churn, and calculate the ROI a specific title brings to any given platform. They can also determine the best release strategy and pricing for their content, optimize marketing campaigns, and identify the most popular genres in different markets worldwide.
