As an entertainment executive, one of the key elements to make an informed content decision is to understand how your target audience engages with a particular TV show. Parrot Analytics demand data can provide you with this valuable information, as demonstrated by the data on "Buffy The Vampire Slayer" for the month of October 2023 in the United Kingdom.
One of the key ways demand data can be used to inform content valuation is to help determine how much a particular show is worth, which can be achieved by examining its contribution to the dollar value of any platform in any region. As seen with "Buffy The Vampire Slayer," which has audience demand 11.9 times higher than the average show in the United Kingdom, the show has outstanding demand and can be considered a strategic asset for any platform. Additionally, content valuation can determine the baseline value of a title and assess its ability to drive subscriptions and mitigate churn.
Demand data can also be used to identify the popularity of a show globally, which can inform decisions concerning supply and demand. For example, understanding that "Buffy The Vampire Slayer" has a higher demand in the United States than in the United Kingdom (where it has outstanding demand as well) can give insight into how to allocate funds to maximize content investments. Examining the top 10 global markets where "Buffy The Vampire Slayer" is most in-demand also reveals the popularity of the show and can provide insight into which regions to distribute the show in.
Parrot Analytics' demand data can further be used to inform programming decisions, such as optimal release strategy and pricing. By examining when demand spiked for "Buffy The Vampire Slayer" in the United Kingdom, you can determine when to release new episodes or promote the show to increase demand.
Demand data can also facilitate competitive benchmarking, as evidenced by the list of shows that fans of "Buffy The Vampire Slayer" also enjoy. Studying this list and how those shows perform can help entertainment executives learn what elements are resonating with audiences.
Finally, analyzing the Parrot Pulse for "Buffy The Vampire Slayer" can inform decisions related to the show's performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding these dimensions can further inform decisions concerning content acquisition, distribution, or programming.
Overall, Parrot Analytics demand data can provide entertainment executives with valuable insight into audience engagement with TV shows, which can inform decisions concerning content valuation, acquisition, distribution, and programming.
