If you are working in an SVOD or OTT platform, "Buffy The Vampire Slayer" in the United Kingdom should offer valuable insights to inform content acquisition or programming decisions. Demand data shows that Buffy is a popular show in the United Kingdom with an outstanding demand rating of 13.4 times that of an average show over the past month. One way to use demand data is to value content, and Parrot Analytics' content valuation system can estimate the dollar value contribution of any title to any platform, in any region, utilizing global content demand and supply. Content valuation can assist executives in negotiating licensing deals, pricing content, and optimizing acquisition strategy. With lower demand than the last 90 days, an OTT platform may want to negotiate for a lower price or optimize their marketing strategy to retain viewers.
Demand data also informs global content decisions through travelability, which quantifies a show's international demand relative to its home market. For "Buffy," the UK only has 58% of the demand in the US. Evaluating travelability data can support an executive's decision to focus on acquiring highly travelable content with strong demand across multiple regions. Furthermore, examining the list of shows that Buffy fans also enjoy can inform an executive's acquisition strategy, programming decisions or content strategy.
Demand data further informs distribution decisions where the demand for content can differ by region, and seasonality. For instance, "Buffy" saw a spike in demand during the last week of January, and an executive may benefit from releasing related content, merchandise or organizing virtual events coinciding with peak demand for the show. Demand data can also help identify emerging white spaces for certain genres that may be popular in a region, but underrepresented in the market, leading to an acquisition or production opportunity.
Lastly, demand data can be used to inform talent representation decisions by identifying the best talent to partner with for a specific project. By evaluating "Buffy The Vampire Slayer" through the Parrot Pulse, an independent measure of its global performance across six dimensions, executives can make informed decisions on their programming strategy. For instance, the show has good franchisability potential and outstanding reach, which can inform executives on how to monetize the IP through various spinoffs or audience engagement.
