As a TV executive, you are constantly making strategic content decisions that affect the profitability of your business. Fortunately, by utilizing demand data, you can make more informed acquisition, programming, and distribution decisions. In this regard, Parrot Analytics' content valuation system is based on audience demand data, and it can be used to answer questions like "How much is my content (TV series) worth to another streaming platform?" and "How much of my series' value is being driven by demand for one of its stars?" Here are some insights on how demand data for "Channel Zero" can inform your strategic decisions:
1. Content Valuation: By utilizing Parrot Analytics' content valuation system, you can determine how much to spend on content. For instance, you can use demand data to calculate the ROI a specific title will bring for any given platform. You can also estimate the baseline value of a title and assess a TV series' ability to drive subscriptions and reduce churn. In this regard, "Channel Zero" has been growing in popularity in the UK, and it has 2.4 times the audience demand of the average show in that region.
2. Acquisition Decisions: Demand data can also help you make better decisions concerning the supply and demand of content. For example, by examining the top 10 global markets where "Channel Zero" is most in demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Channel Zero"'s number one market globally. As such, you can leverage this demand data to acquire content that resonates with audiences in specific markets.
3. Programming Decisions: Demand data can help you optimize your content library and programming schedule by identifying the most popular genres and titles in your local market. For instance, you can use demand data to determine what type(s) of content exhibit the opportunity to acquire or produce. Furthermore, you can use demand data to map local whitespaces and identify genres that resonate most with your current audience. In this regard, "Channel Zero" has higher demand than 93.7% of all drama titles in the UK, indicating that horror is a popular genre in that region.
4. Distribution Decisions: Finally, demand data can help you select the right platforms to target for distribution of your content. By examining the worldwide audience demand across all platforms, you can identify the most popular streaming services and linear networks in specific markets. As such, you can optimize your distribution strategy and ensure your content is being seen by the right audience on the appropriate platform.
In conclusion, by analyzing the demand data for "Channel Zero," you can make more informed content, acquisition, programming, and distribution decisions. Demand data can enable content valuation by quantifying the platform-specific marginal revenue contribution and assessing a TV series' driving force across other parts of the catalog. Overall, using audience demand data as a basis can help entertainment executives create a successful and profitable content strategy.
